included_destination attribute to control the type of ads your products participate in. For example, you could use this attribute if you want a certain brand of product to appear in a dynamic remarketing Display ads campaign, but not in a Shopping ads campaign.
Optional for each product
If you want your product to appear in only certain types of ads, use the
Shopping Ads.Allow your product to show in Shopping ads. Learn about Shopping ads
Shopping Actions.Allow your product to show in Shopping Actions. Learn more about Shopping Actions
Display Ads.Allow your product to show in dynamic remarketing ads. Learn about dynamic remarketing for retail
Surfaces across Google. Allow your products to show on surfaces across Google. Learn more about showing products on surfaces across Google
Follow these formatting guidelines to make sure we understand the data you're submitting.
|File format||Example value|
To submit multiple destination that you would like to include, submit the attribute multiple times, once for each destination (recommended). For example:
|Product||Orthopedic dog bed|
||XXL Orthopedic Dog Bed|
You can also separate each destination with a comma ( , ):
Display Ads,Shopping Ads,Shopping Actions
To submit multiple destination to include for an XML feed, include a separate attribute for each included destination:
For format API information, see the Content API for Shopping.
Follow these guidelines to make sure you submit high-quality data for your products and get the best performance from your ads.
- If you submit conflicting information for the
excluded_destinationvalue will always take precedence over the