included_destination: Definition

Use the included_destination attribute to control the type of ads your products participate in. For example, you could use this attribute if you want a certain brand of product to appear in a dynamic remarketing Display campaign, but not in a Shopping campaign. 

When to use

Optional for each product

If you want your product to appear in only certain types of ads, use the included_destination attribute.

Supported values:


Follow these formatting guidelines to make sure we understand the data you're submitting. 

Supported values

Shopping, Shopping Actions, Display Ads

Repeated field Yes
File format Example value
Text feeds

Display Ads

XML feeds <g:included_destination>DisplayAds</g:included_destination>
Content API v2 (JSON) "destinations": [
   "destinationName": "DisplayAds",
   "intention": "included"
Content API v2 (XML) <destination intention="included">DisplayAds</destination>


Follow these guidelines to make sure you submit high-quality data for your products and get the best performance from your ads.

  • If you submit conflicting information for the excluded_destination and included_destination attributes, the excluded_destination value will always take precedence over the included_destination value.
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