included_destination attribute (in addition to the
excluded_destination attribute) to control where your products will appear.
When to use
Optional for each product
If you want to prevent your product from participating in certain locations, use the
Shopping ads.Allow your products to show in Shopping ads. Learn about Shopping ads
Buy on Google listings.Allow your products to show in Buy on Google listings. Learn more about Buy on Google
Display ads.Allow your products to show in dynamic remarketing ads. Learn about dynamic remarketing for retail
Local inventory ads. Allow your products to show in ads to shoppers near your store. Learn more about local inventory ads
Free listings. Allow your products to appear in free listings on Google. Learn more about listing your products for free on Google
Free local listings. Allow your local products to appear in free local product listings on Google. Learn more about listing your local products for free on Google
Surfaces across Google,
Local surfaces across Google. These values will still be accepted, but we recommend that you update your products to include the new values for these destinations:
Buy on Google listings,
Free local listings.
Follow these formatting guidelines to make sure we understand the data you're submitting.
|File format||Example value|
To submit multiple destination that you would like to include, submit the attribute multiple times, once for each destination (recommended). For example:
|Product||Orthopedic dog bed|
||XXL Orthopedic Dog Bed|
You can also separate each destination with a comma ( , ):
Display ads,Shopping ads,Buy on Google listings
To submit multiple destination to include for an XML feed, include a separate attribute for each included destination:
To format your data for Content API, see the Content API for Shopping.
<g:included_destination>Buy on Google listings</g:included_destination>
- If you submit conflicting information for the
excluded_destinationvalue will always take precedence over the