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In this help center, you can find content for both Merchant Center Next and the classic Merchant Center experience. Look for the logo at the top of each article to make sure you're using the article for the Merchant Center version that applies to you. 

Local inventory ads optimization features

A custom icon for Merchant Center Classic and Merchant Center Next.

Once you’ve completed basic setup, we recommend you investigate local inventory ads’ many additional features. These options can help you get the most out of your advertising campaigns.

Enhance customers’ experience

Local inventory ads helps you connect online customers to your physical locations. Learn more about the options below that help you enhance your customers’ experience with your business:

If you’d like to implement merchant hosted local storefront or pickup today, change your landing page experience.

Improve campaign performance

There are many ways to optimize your Shopping campaign based on your advertising goals. For best results, learn how to:

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