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About currency conversion

Use the currency conversion tool to help you expand the reach of your products to more countries with little extra work. This could be especially valuable to you if you sell and ship products to multiple countries, but your website doesn’t have different product pages for each country’s currency. Just submit the products and prices you use on your website, and the tool will estimate the currency conversion in the ads for you. 

This article covers when to use the currency conversion tool and the details about how it works.

Benefits

  • Show ads for your products in another country without making changes to your website. If you haven't been  advertising in other countries with Google Shopping because you don’t support the target country currency, you might be able to use currency conversion to help you broaden your reach. 
  • Minimize time spent preparing another feed. Just make a copy of your existing product data and remove any products you don't want to advertise in the new target country. Once that's done, you can use those products in a new AdWords Shopping campaign for full control over advertising in the new country.

How it works

The currency conversion tool automatically converts the price in your product data to the currency of the new target country and displays both prices in your ads. This makes your ads understandable to users in other countries, while allowing you to continue using your existing website and landing pages with minimal changes.

While your currency will be converted in your ads, in order to target a new country, you’ll still need to meet the language requirements for that country

The converted price estimate shown in your ad is based on exchange rates from Google Finance

Since your website charges in your existing currency, the final purchase price for the user depends on the exchange rates used by the user's credit card or other payment service provider. This means that the estimate and the final purchase price may be different. Make sure to clearly indicate the price in the original currency throughout your landing pages and website.

Example

Matilda's store is based in the US, and her website shows prices for her products in USD. She uses Google Shopping to advertise in the US, so the prices in her product data are in USD. She also sells and ships to Canada, but hasn't used Google Shopping to advertise in Canada, because her website doesn't show prices in CAD. 

By using currency conversion, Matilda can use her existing US product data and landing pages, which show prices in USD, to advertise in Canada. Matilda makes a copy of her existing US product data and takes out a few products that she's not ready to sell in Canada. She uses this adjusted product data to register a new feed with the target country set to Canada. After she submits the product data, she creates a new Shopping campaign in her AdWords account. She now has two campaigns, one for the US and one for Canada, and she's using the same landing pages and essentially the same product data to do it.

In Matilda's Canada campaign, her ads show product prices in CAD, with USD nearby. These converted prices help potential customers in Canada understand the product and price in their own, familiar currency. When a user clicks an ad, they see Matilda's landing page with the price in USD and can complete the checkout process clearly informed about the cost in their own currency.

 

Policy and requirements

Since users see your ads with a different currency than their own, they may assume that they’re making purchases from merchant in different country. To make sure the experience is consistent, you must follow the price and tax requirements of the country that the currency in your product data is native to. 

For example, if your product data is submitted in USD and your website charges in USD you must follow the price and tax requirements of the United States. For all other requirements, follow the requirements of the local country.

Compatibility

 You can use currency conversion with these features of Merchant Center and AdWords.

Available features
Shopping campaigns. Learn about Shopping campaigns
Automatic item updates. Learn about automatic item updates 
Any type of file format, including feeds and API. Learn about file formats

 

 You can't use currency conversion with these features of Merchant Center and AdWords.

Not yet available
Display campaigns. Learn about Display campaigns
 

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