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About currency conversion

Use the currency conversion tool to help you expand the reach of your products to more countries with little extra work. This could be especially valuable to you if you sell and ship products to multiple countries, but your website doesn’t have different product pages for each country’s currency. Just submit the products and prices you use on your website, and the tool will estimate the currency conversion in the ads for you. 

This article covers when to use the currency conversion tool and the details about how it works.

Benefits

  • Show ads for your products in another country without making changes to your website. If you haven't been  advertising in other countries with Google Shopping because your website uses one currency, you might be able to use currency conversion to help you broaden your reach. The currency conversion tool allows you to convert the currency in your product data to the currency of the new target country. This conversion makes your ads more understandable to users in other countries, while allowing you to continue using your existing website and landing pages without change.
  • Minimize time spent preparing another feed. Just make a copy of your existing product data and remove any products you don't want to advertise in the new target country. Once that's done, you can use those products in a new AdWords Shopping campaign for full control over advertising in the new country.

How it works

While your currency will be converted in your ads, in order to target a new country, you’ll still need to meet the language requirements for that country

Currency conversion is only available for certain target countries and currencies.

You can use currency conversion to target Shopping ads to any of the countries on this list (as long as you meet the language requirements):

 

  • Argentina*
  • Australia
  • Belgium
  • Canada
  • Chile*
  • Colombia*
  • Denmark
  • Hong Kong*
  • Indonesia*
  • Ireland
  • Malaysia*
  • Mexico
  • New Zealand
  • Norway
  • Philippines*
  • Portugal*
  • Singapore
  • South Africa
  • Sweden
  • Switzerland
  • Taiwan*
  • United Arab Emirates*
  • United Kingdom
  • United States

​*This is a beta target country. Learn more about beta target countries

When targeting ads to any of the countries above, you can use any of the following currencies: 

  • Argentina Peso (ARS)
  • Australia Dollar (AUD)
  • Brazil Real (BRL)
  • Canada Dollar (CAD)
  • Chile Peso (CLP)
  • China Yuan Renminbi (CNY)
  • Colombia Peso (COP)
  • Czechia Koruna (CZK)
  • Denmark Krone (DKK)
  • Euro (EUR)
  • Hong Kong Dollar (HKD)
  • India Rupee (INR)
  • Indonesia Rupiah (IDR)
  • Japan Yen (JPY)
  • Malaysia Ringgit (MYR)
  • Mexico Peso (MXN)
  • New Zealand Dollar (NZD)
  • Norway Krone (NOK)
  • Philippines Peso (PHP)
  • Poland Zloty (PLN)
  • Singapore Dollar (SGD)
  • South Africa Rand (ZAR)
  • Sweden Krona (SEK)
  • Switzerland Franc (CHF)
  • Taiwan New Dollar (TWD)
  • Turkey Lira (TRY)
  • United Arab Emirates Dirham (AED)
  • United Kingdom Pound (GBP)
  • United States Dollar (USD)

The converted price estimate shown in your ad is based on exchange rates from Google Finance. Keep in mind that the final purchase price depends on the exchange rates used by the user's credit card or other payment service provider, which means that the estimate and the final purchase price can be different.

Here's an example to show you how currency conversion works.

Example

Matilda's store is based in the US, and her website shows prices for her products in USD. She uses Google Shopping to advertise in the US, so the prices in her product data are in USD. She also sells and ships to Canada, but hasn't used Google Shopping to advertise in Canada, because her website doesn't show prices in CAD. 

By using currency conversion, Matilda can use her existing US product data and landing pages, which show prices in USD, to advertise in Canada. Matilda makes a copy of her existing US product data and takes out a few products that she's not ready to sell in Canada. She uses this adjusted product data to register a new feed with the target country set to Canada. After she submits the product data, she creates a new Shopping campaign in her AdWords account. She now has two campaigns, one for the US and one for Canada, and she's using the same landing pages and essentially the same product data to do it.

In Matilda's Canada campaign, her ads show product prices in CAD, with USD nearby. These converted prices help potential customers in Canada understand the product and price in their own, familiar currency. When a user clicks an ad, they see Matilda's landing page with the price in USD and can complete the checkout process clearly informed about the cost in their own currency.

Keep in mind that the appearance of Shopping ads may change as we experiment with the best display options for the format.

Compatibility

 You can use currency conversion with these features of Merchant Center and AdWords.

Available features
Shopping campaigns. Learn about Shopping campaigns. 
Automatic item updates. Learn about automatic item updates. 
Any type of file format, including feeds and API. Learn about file formats.

 

 You can't use currency conversion with these features of Merchant Center and AdWords.

Not yet available
Display campaigns. Learn about Display campaigns.

 

Related link

Set up currency conversion

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