A marketplace is a commerce site that hosts products or websites of individual sellers on the same domain. For example, seller.example.com or example.com/seller.
If you manage your own website and store and it's not part of a marketplace, then these guidelines don't apply to you. This article explains how to submit your data if you're a marketplace or a seller on a marketplace.
Note: If you plan to upload a large number of feeds or make frequent changes to your product data, it is strongly recommended that you use the Content API to directly upload your product data.
If you're an individual seller on a marketplace
Your product data should be submitted directly from the marketplace.
If your marketplace doesn't submit feeds on behalf of sellers, then you can submit the feed yourself, but you might need the marketplace to help you verify and claim the marketplace website URL. Also, make sure that all of your products comply with the Shopping policies.
If you're managing sellers on a marketplace
- Submit product data for each seller with a multi-client account (MCA). Submit product data on behalf of your sellers rather than having each seller submit their product data individually. We won't accept submissions from your individual sellers. To manage these various sellers, separate each seller as a sub-account in an MCA.You can request an MCA by converting your account to an advanced account setup.
- Check your email preferences. We recommend that you use an email address you check regularly, and adjust your preferences to ensure you receive the latest account updates and quality suggestions. Opting in to receive “Opportunities” and “tips and best practices” is a great way to stay on top of the most recent information. Learn more about Merchant Center email preferences
- Help your sellers. Because you'll be using one account, you'll need to handle any questions that your individual sellers have about Shopping ads.
- Comply with Shopping ads policies. All products in each of your sub-accounts must comply with the Shopping policies. Otherwise, sub-accounts or even your entire account could be deactivated.
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Avoid duplicate products. Make sure that you don't submit the same products for the same seller account. You're allowed to submit the same products only if they're from different sellers with different seller accounts.
If you're managing sellers as an agency
Agencies are third parties that submit items to Google on behalf of individual retailers. Each individual retailer is a separate entity and has a unique domain for its website such as example.com.
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Check your email preferences. We recommend that you use an email address you check regularly, and adjust your preferences to ensure you receive the latest account updates and quality suggestions. Opting in to receive “Opportunities” and “tips and best practices” is a great way to stay on top of the most recent information. Learn more about Merchant Center email preferences
- Comply with Shopping ads policies. All products in each of your sub-accounts must comply with the Shopping policies. Otherwise, sub-accounts, individual retailer accounts, or even your entire account could be deactivated.
Keep in mind
Google reserves the right to deactivate sub-accounts of individual marketplace sellers. Learn more about Item disapprovals for policy violationsRelated links
- About performance reporting for marketplaces in Merchant Center
- Convert to an advanced account setup
- Shopping policies
- Follow the Merchant Center guidelines
- Content API in Merchant Center