size: Definition

Use the size attribute to describe the standardized size of your product. When you use this attribute, your ad can appear in results that are filtered by size. The size you submit will also affect how your product variants are shown.

An example ad showing how you can select different sizes for a product

When to use

Required for all products that vary by size

Required for Apparel & Accessories > Clothing  (1604) and Apparel & Accessories > Shoes (187) products when targeting these countries:

  • Brazil
  • France
  • Germany
  • Japan
  • United Kingdom
  • United States 

Format

Follow these formatting guidelines to make sure we understand the data you're submitting. 

Type String (Unicode characters. Recommended: ASCII only)
Limits 1–100 characters
Repeated field No
 
File format Example value
Text feeds XL
XML feeds <g:size>XL</g:size>

For format API information, see the Content API for Shopping.

Guidelines

Follow these guidelines to make sure you submit high-quality data for your products and get the best performance from your ads.

Minimum requirements

These are the requirements you'll need to meet to show ads for your product. If you don't follow these requirements, we'll disapprove your product and let you know in the Diagnostics page of your Merchant Center account. 

  • Use a standard size value for your target country. Learn more about what types of values are recognized
  • Submit only one attribute per item. If you provide multiple size attributes for the same item, only the first will be applied. Additional size attributes will be discarded, and you will receive a warning.
  • Submit only the size value. Don’t submit values such as n/a, none, or multisize. Make sure to submit non-size information through the correct attribute such as color, material, and pattern.
  • Submit size for all products that vary by size
    • For apparel products, use this attribute when your product is a variant that’s distinguished by its size. For example, small red T-shirt and large red T-shirt. Also submit each variant as a separate product with the same value for the item_group_id attribute. Don’t submit multiple sizes separated by a comma ( , ). Instead, use a slash. For example, enter small/medium/large (and not small, medium, large).
    • For non-apparel products, submit the relevant size. Sizes for these types of products vary widely, but providing this information can help ensure that your product is shown to the right users.
  • Condense multiple dimensions into one size value if your product uses multiple dimensions. For example, use the size 16/34 to represent neck size 16 inches and sleeve length 34 inches.

Best practices

These are best practices that can help you go beyond the basic requirements to optimize your product data for performance. 

  • Provide values that your users will understand. The values that you provide could be shown to users, so make sure that values you submit can be understood by your users.
  • Use a consistent format for size. For example, imagine you’re advertising a shirt that comes in small, medium, and large. For those variants, submit S, M, and L. Don’t submit S, Medium, and Lrg. The size that you submit is standardized before it’s shown to users. By submitting consistent sizes, you can help ensure that the size is standardized correctly. 
  • Provide more size details using the other size attributes. Provide the cut of your garment using size_type. Indicate the country convention for your size with size_system
  • Submit the complete size of your product. If your product size has several components, make sure to submit all of this information. Otherwise, the size could be misunderstood, and it might not be standardized or shown to the correct users. For example, if you sell shoes in different widths, you should specify the width in the size attribute. So, instead of just submitting size 8, you'd submit size 8 W to represent 8 wide.
  • For merchant-defined multipack products, please submit the multipack quantity using the multipack attribute. Do not submit the multipack quantity under size.  

Additional guidelines

Review each section closely to determine if the requirements apply to your country or product. If you don't follow requirements that apply to you, we'll disapprove your product and let you know in the Diagnostics page of your Merchant Center account.

Standard sizes (all countries and apparel categories)

Supported values Examples
One size fits all
  • OSFA
  • OS
  • one size
Small, medium, and large sizes (including ranges): XXS, XS, S, M, L, XL, 2XL, 3XL, 4XL, 5XL, 6XL
 
  • XS
  • S
  • 2XL
  • S-M
  • XL/2XL
Baby sizing in months, including ranges
  • 6 Mo
  • 3-6 Mo
  • 12-18 Mo
Size followed by toddler
  • 2 Toddler
  • 3 Toddler
General numeric sizes, including fractional sizes (standard ranges for specific countries and categories): 000100
  • 00
  • 12
  • 48.5
  • 48 1/2
  • 75

Standard number ranges (all countries and categories)

Countries Category Systems Number range
BR Coats and jackets BR
  • 34–60 adult
  • 1–16 kids
AT, BE, CH, CZ, DE, DK, ES, FR, IT, NL, NO, PL, RU, SE, TR Coats and jackets DE, EU, FR, IT
  • 24–64
AU, GB, IN Coats and jackets UK
  • 4–64
CA, US Coats and jackets US
  • 00–64
BR Dresses and jackets BR
  • 34–60 adult
  • 1–16 kids
AT, AU, BE, CA, CH, CZ, DE, DK, ES, FR, GB, IN, IT, NL, NO, PL, RU, SE, TR, US Dresses and jackets DE, EU, FR, IT
  • 26–60
AT, AU, BE, CA, CH, CZ, DE, DK, ES, FR, GB, IN, IT, NL, NO, PL, RU, SE, TR, US Dresses and jackets UK, US
  • 000–34
CA, US Jewelry US
  • 00–40
AT, AU, BE, BR, CA, CH, CZ, DE, DK, ES, FR, GB, IN, IT, NL, NO, PL, RU, SE, TR, US Pants (inseam) Use the common system of each country
  • 27–40
AT, AU, BE, CA, CH, CZ, DE, DK, ES, FR, GB, IN, IT, NL, NO, PL, RU, SE, TR, US Pants and shorts (waist) Use the common system of each country
  • 000–60
BR Shirts and tops BR
  • 1–10
  • 30–54
AT, AU, BE, CA, CH, CZ, DE, DK, ES, FR, GB, IN, IT, NL, NO, PL, RU, SE, TR, US Shirts and tops DE, EU, FR, IT
  • 30–60
AT, AU, BE, CA, CH, CZ, DE, DK, ES, FR, GB, IN, IT, NL, NO, PL, RU, SE, TR, US Shirts and tops US
  • 000–34
AT, AU, BE, CA, CH, CZ, DE, DK, ES, FR, GB, IN, IT, NL, NO, PL, RU, SE, TR, US Shirts and tops UK
  • 0–40
BR Shoes BR
  • 28–51 adult
  • 25–35 kids
AT, AU, BE, CA, CH, CZ, DE, DK, ES, FR, GB, IN, IT, NL, NO, PL, RU, SE, TR, US Shoes US
  • 1–20 adult
  • 0–13 kids
AT, AU, BE, CA, CH, CZ, DE, DK, ES, FR, GB, IN, IT, NL, NO, PL, RU, SE, TR, US Shoes UK
  • 1–14 adult
  • 0–13 kids
AT, AU, BE, BR, CA, CH, CZ, DE, DK, ES, FR, GB, IN, IT, NL, NO, PL, RU, SE, TR, US Shoes EU
  • 30–53 adult
  • 15–35 kids
BR Underwear and swimwear BR
  • 34–60
AT, BE, CH, CZ, DE, DK, ES, FR, IT, NL, NO, PL, RU, SE, TR Underwear and swimwear DE, EU, FR, IT
  • 30–60
  • 70, 75, 80, 85, 90, 95, 100
  • 104, 116, 128, 140, 152, 164
AU, GB, IN Underwear and swimwear UK
  • 4–38
CA, US Underwear and swimwear US
  • 00–60
Other countries Other categories Use the common system of each country
  • 000–100

Shoes

Depending on your target country, you can submit a numeric size value for shoes plus a width measurement.

Available for all target countries

Supported values Examples
Shoe width: XXN (extra extra narrow), XN, N, M (medium), W (wide), XW, XXW
  • 6 XN
  • 10½ M
  • 11.5 W

Available only for the United States and Canada

Supported values Examples
Shoe letter width: 4A, 3A, 2A, A, B, C, D, E, 2E, 3E, 4E, 5E, 6E
  • 6 4A
  • 10½ C

Pants

You can submit a numeric size value plus an additional word of description. If you need to add an additional word of description to clarify the size, we recommend that you submit the value in English.

Supported values Examples
Inseams using numbers or one of the following size types: x-short, short, regular, long, x-long
  • 32 Regular
  • 00 Short
  • 32 x 34
  • 32W 34L
  • 00 Waist / 29 Inseam

Coats and jackets

You can submit a numeric size value plus an additional word of description. If you need to add an additional word of description to clarify the size, we recommend that you submit the value in English.

Supported values Examples
short, regular, long
  • 38 Regular
  • 42 Short
  • 12 Long

Underwear and swimwear

You can submit a numeric size value plus an additional cup measurement.

Supported values Examples

Letter cup sizes

  • 32 B
  • 38 DD
  • 30 AA

Baby and toddler (US only)

You can submit a numeric size value plus an additional word of description. If you need to add an additional word of description to clarify the size, we recommend that you submit the value in English.

Supported values Examples
preemie, newborn
  • Preemie
  • Newborn

Jewelry (UK only)

You can submit a letter size value plus a quarter or half size measurement.

Supported values Examples
Letter sizes AZ followed by optional quarter and half sizes
  • D
  • E 1/2

Examples

Apparel products

Apparel products often vary by size. Use the same item_group_id for each variant. Here’s an example that comes in 2 colors, each in 3 sizes. For this example, you’d submit these 6 variants:

Product     Google logo T-shirt
title Google Logo T-shirt - Small - White
id 12345-S-W
color     white
size S
item_group_id 12345

 

Product     Google logo T-shirt
title Google Logo T-shirt - Small - Black
id 12345-S-B
color     black
size S
item_group_id 12345

 

Product     Google logo T-shirt
title Google Logo T-shirt - Medium - White
id 12345-M-W
color     white
size M
item_group_id 12345

 

Product     Google logo T-shirt
title Google Logo T-shirt - Medium - Black
id 12345-M-B
color     black
size M
item_group_id 12345

 

Product     Google logo T-shirt
title Google Logo T-shirt - Large - White
id 12345-L-W
color     white
size L
item_group_id 12345

 

Product     Google logo T-shirt
title Google Logo T-shirt - Large - Black
id 12345-L-B
color     black
size L
item_group_id 12345

Sizes with multiple dimensions

Some sizes are made up of multiple dimensions, such as 16/34 Tall, which means neck size 16 inches, sleeve length 34 inches, and tall fit. In these cases, make sure you submit all of these details as one value.

Product Android logo shirt
size 16/34 Tall
size_system US
title Android logo shirt, 16/34 Tall
id 3131-16_34-tall
item_group_id 3131

Apparel with a specific cut

If your product fits into a specific size group, like petite, plus, or maternity, then submit the size_type attribute.

If your product has a different inseam length, then submit that with the size attribute.

Product Android logo jacket
size xl
size_type big and tall
title Android logo jacket, Size XL Big & Tall, Black
id 4567-xlb-blk
item_group_id 4567

 

Product Android logo jacket
size xl
size_type regular
title Android logo jacket, Size XL, Black
id 4567-ml-blk
item_group_id 4567

Shoes

Make sure to submit all details that affect the size of your product. The actual size for shoes, like many apparel products, is based on several attributes, including size, gender, and size_system.

Product Running shoes
size 8.5
size_system US
gender male
title Google Running Shoes, Mens 8.5 US
id 09876-8_5-M-US
item_group_id 09876

 

Product Running shoes
size 9
size_system US
gender female
title Google Running Shoes, Womens 9 US
id 09876-9-W-US
item_group_id 09876

Jewelry

Jewelry often comes in many different sizes. The size that’s displayed to users is often based on many different attributes, including size and size_system.

Product White gold wedding band
size 41½
size_system FR
title White Gold Wedding Band - 14K - 41½
color white gold
material white gold
id 909090-41_5
item_group_id 909090

Art prints

The sizes for non-apparel products often aren’t standardized, so if your product comes in multiple sizes, such as with art prints, still submit each variant as a separate product, but use the same item_group_id.

Product Android logo print
size 16x12 in
title Android Logo Print - 16x12 in
id 232323-16x12
item_group_id 232323

Perfume

The sizes for non-apparel products often aren’t standardized, so if your product comes in multiple sizes, such as with perfume, still submit each variant as a separate product, but use the same item_group_id.

Product Petites fleurs eau de toilette
size 3.4 fl oz
size_system US
title Petites Fleurs Eau de Toilette Spray - 3.4 fl oz bottle
id 454545-3_4floz
item_group_id 454545

Mobile phone storage

The sizes for non-apparel products often aren’t standardized, so if your product comes in multiple sizes, such as with mobile phone storage, still submit each variant as a separate product, but use the same item_group_id.

Product     Google Nexus 6
title Google Nexus 6 - 16 GB - Midnight Blue - unlocked
id 676767-16gb
color     midnight blue
size 16 GB
item_group_id 676767

 

Product     Google Nexus 6
title Google Nexus 6 - 32 GB - Midnight Blue - unlocked
id 676767-32gb
color     midnight blue
size 32 GB
item_group_id 676767
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