excluded_destination [excluded_destination]: Definition
excluded_destination [excluded_destination] attribute to control the different locations where your content can appear. For example, you could use this attribute if you want a product to appear in a dynamic remarketing Display ads campaign, but not in a Shopping ads campaign.
When to use
Optional for each product
If you want to prevent your product from participating in certain types of ads, use the
excluded_destination [excluded_destination] attribute.
Shopping Ads [Shopping Ads].Prevent your product from being shown in Shopping ads. Learn about Shopping ads.
Shopping Actions [Shopping Actions].Prevent your product from being shown in Shopping Actions. Learn more about Shopping Actions.
Display Ads [Display Ads].Prevent your product from being shown in dynamic remarketing ads. Learn about dynamic remarketing for retail
Local Shopping [Local Shopping]. Prevent your product from being shown in Local Shopping. Learn more about local inventory ads
Surfaces across Google [Surfaces across Google]. Prevent your products from being shown on surfaces across Google. Learn more about showing products on surfaces across Google.
Follow these formatting guidelines to make sure that we understand the data that you're submitting.
|File format||Example value|
To submit multiple destinations that you would like to exclude, submit the attribute multiple times, once for each destination (recommended). For example:
|Product||Orthopaedic dog bed|
||XXL Orthopaedic Dog Bed|
You can also separate each destination with a comma (,):
Display ads,Shopping ads,Shopping Actions
To submit multiple destinations to exclude for an XML feed, include a separate attribute for each excluded destination:
For format API information, please see Content API for Shopping.