excluded_destination [excluded_destination]: Definition

Use the excluded_destination attribute to control the type of ads that your products participate in. For example, you could use this attribute if you want a product to appear in a dynamic remarketing Display ads campaign, but not in a Shopping ads campaign. 

When to use

Optional for each product

If you want to prevent your product from participating in certain types of ads, use the excluded_destination [excluded_destination] attribute.

Supported values:


Follow these formatting guidelines to make sure that we understand the data that you're submitting. 

Supported values

Shopping AdsShopping ActionsDisplay Ads, Local Shopping, Surfaces across Google

Repeated field Yes
File format Example value
Text feeds

Display Ads [Display Ads]

XML feeds <g:excluded_destination>Display Ads</g:excluded_destination>

For format API information, please see Content API for Shopping.


There are no minimum requirements or best practices for this attribute. Keep in mind that you still need to follow the formatting guidelines or the information you submit can't be used.

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