Additional image link [additional_image_link]

Use the additional image link [additional_image_link] attribute to provide more images for your product beyond the main image you provide in the image link [image_link] attribute. Additional images for your product can appear to potential customers and are commonly used to show a product from different angles or with product staging elements.

Example ad that shows where additional images can appear with your product

When to use

  • Optional for each product

Format

Follow these formatting guidelines to make sure Google understands the data you're submitting.

For details on when and how to submit values in English, learn more about submitting your product data

Type URL (including http or https), ASCII characters only, and RFC 3986 compliant
Limits 0–2,000 characters
Supported file formats

JPEG (.jpg/.jpeg), WebP (.webp), PNG (.png), GIF (.gif), BMP (.bmp), and TIFF (.tif/.tiff)

The file extensions for these images should correspond to their format.

Repeated field (What's this?) Include up to 10 additional images
File format Example value
Text feeds

To submit 1 image, submit the (encoded) URL:

https://www.example.com/image2.jpg

To submit more than 1 image (up to 10), separate each URL with a comma ( , ):

https://www.example.com/image2.jpg,https://www.example.com/image3.jpg

Make sure to encode any commas (as %2C) within the URL, but don’t encode the comma that you use to separate each image URL:

https://www.example.com/image2%2C3.jpg,https://www.example.com/image2%2C4.jpg

XML feeds

<g:additional_image_link>https://www.example.com/image2.jpg </g:additional_image_link> <g:additional_image_link>https://www.example.com/image3.jpg </g:additional_image_link>

To format your data for Content API, see the Content API for Shopping.

Guidelines

Follow these guidelines to make sure you submit high-quality data for your products.

Minimum requirements

These are the requirements you'll need to meet to show your product. If you don't follow these requirements, we'll disapprove your product and let you know in the Diagnostics page in your Merchant Center account.

  • Meet the requirements for the image link [image_link] attribute. The additional image can also:
    • Include product staging or show the product in use.
    • Highlight parts of the product without showing the entire product.
    • Show parts of a bundle instead of showing all products in the bundle. When you submit a custom bundle of products, use the bundle [is_bundle] attribute.
    • Display the entire multipack. When you submit a custom multipack of products, use the multipack [multipack] attribute.

Best practices

These best practices can help you go beyond the basic requirements to optimize your product data for performance.

  • Follow the best practices for the image link [image_link] attribute.
    For example, do not submit:
    • Brand-only or logo images
    • Blurry or misshapen images
    • Images with a watermark, or text not relevant to the image such as trademark or store info
  • Submit images that meet the size requirements. If you include images that are under the minimum size requirements, your product won’t be disapproved, but your images won’t be shown.
  • Use additional images to show the product from different angles or the product being used. For example, if the main image shows product packaging, including images of the box contents in the additional images can help customers better understand what they are buying.

Examples

Product with one additional image

Attribute

Value

Additional product information

Image link [image_link]

https://example.com/image1.jpg

Only the couch on a white background

Additional image link [additional_image_link]

https://example.com/image2.jpg

The couch with two pillows and a living room setting

Product with three additional images

Attribute

Value

Additional product information

Image link [image_link]

https://example.com/ring1.jpg

Only the ring on a white background

Additional image link [additional_image_link]

https://example.com/ring2.jpg

Only the ring on a white background from a different angle

Additional image link [additional_image_link]

https://example.com/ring3.jpg

The ring on a model wearing a matching outfit

Additional image link [additional_image_link]

https://example.com/ring4.jpg

The ring inside its gift box packaging

An example showing how additional images can appear alongside the main image

Attribute

Value

Additional product information

Image link [image_link]

https://example.com/image1.jpg

Only the pie pan on a white background

Additional image link [additional_image_link]

https://example.com/image2.jpg

The end product - a slice of pie on a plate

Additional image link [additional_image_link]

https://example.com/image3.jpg

The baker holding the finished pie in the pan

Additional image link [additional_image_link]

https://example.com/image4.jpg

The pie pan in close up showing the finished pie

Bundle

Attribute

Value

Additional product information

Bundle [is_bundle]

yes

Image link [image_link]

https://example.com/camerabundle1.jpg

All products in the bundle on a white background

Additional image link [additional_image_link]

https://example.com/camerabundle2.jpg

Only the camera body on a white background

Multipack

Attribute

Value

Additional product information

Multipack [multipack]

3

Image link [image_link]

https://example.com/soap1.jpg

Only one bar of soap on a white background

Additional image link [additional_image_link]

https://example.com/soap2.jpg

Three bars of soap on a white background

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