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Temporary item disapprovals due to incorrect prices

What's the problem?

Some of the items you provided had a price in your product data different than that on your website. These items are temporarily disapproved for up to 4 days or until you have updated these items with the correct information. Too many items with incorrect prices can lead to account suspension.

Please note that the price of the items shown as part of this disapproval might match the price on the landing page now as these items might have been updated in the meantime. However, when we compared your product data to your website in the past (see timestamp) we found a mismatch. Some of these items might already be approved again. You can find the current approval status of an item in the “Current status” column in the Diagnostics tab or in the Technical Details section of the page for that item in the Products tab.

Why should you fix this?

Users are confused if the product has a different price on the merchant's landing page than in your Shopping ads. When you provide a price in your product data that is higher than the cost on your website, you could miss out on traffic because shoppers might prefer sites with lower prices. When you provide a lower price in your product data, a user is more likely to abort the checkout process, resulting in low conversion rates. By submitting accurate price information, you ensure that you are displaying correct information to online shoppers.

How can you fix this?

One of the most common reasons for incorrect prices is the time difference between updates on your website and updates of your data in your Shopping ads. We recommend to schedule feed uploads or updates via the Content API immediately after the items have been updated on your website. If you update prices on your website very frequently, we recommend that you upload the feed more often or consider using the Content API which allows you to update individual items.

If you are using structured data markup on your website, we use it to extract product information from your landing page. You can learn more by visiting schema.org. Please ensure that the markup on the product landing page is correct and matches what is shown to the user. You can also choose to enable automatic item updates, a feature that reduces the risk of account suspension for price mismatches and prevents temporary item disapprovals, if you are using schema.org microdata on your site.

If you are using the 'sale price' attribute please make sure that the time period in which the sale is active is specified correctly with the 'sale price effective date' attribute and that the timezone is correct. When a sale is active, the sale price is shown as the current price in your Shopping ads.

For products sold in bulk quantities, total price for the minimum number of items sold must be submitted. Landing pages must list prices in the appropriate currency of the target country.

Items will show up again in Shopping ads after you've updated the 'price' and/or 'sale price' attribute with the correct price status in your feed and re-submitted your product data.

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