How to fix: Mismatched value (page crawl) [price]

Update your product's price in your product data to match the price on your landing page

Some of the values you’ve provided for the price attribute in your product data differed from the information on your website. The value submitted for the price attribute must be the same as the price on your landing page and must be submitted in the appropriate currency for the country you are targeting. Affected products have been disapproved until you update them with the correct information. Too many products with incorrect prices can lead to account suspension.

A common cause for mismatched prices is the time difference between updates on your website and updates of your data in Merchant Center. Google recommends that you schedule feed uploads or updates via the Content API immediately after the products have been updated on your website.

Additionally, you may want to verify that the structured data markup for price is correctly implemented on your product landing pages. You can use the rich results tool to test your landing pages.

The price mismatch between your landing page and your product data was discovered and reported at a specific date and time (see notification timestamp). It’s possible that this data may have been updated and reapproved in the meantime. You can find the current approval status of a product in the “Status” column on the All products page (under Products) or in the Status section in the individual product page in Merchant Center.

If you are using the sale_price attribute, make sure that the time period in which the sale is active is specified correctly with the sale_price_effective_date attribute and that the timezone is correct. When a sale is active, the sale price is shown as the current price in your Shopping ads and listings.

If you have a minimum order quantity or items are sold in bulk quantities, the total price for the minimum number of items sold must be submitted. Ensure that the price provided via the price attribute in your product data matches the one displayed on the corresponding product landing page.

You can manage automatic item updates, a feature that is turned on by default, to help keep the prices in your ads and listings up-to-date with the prices on your landing page. Learn more about managing automatic item updates


Step 1: See the affected products

  1. Sign in to your Merchant Center account.
  2. Select Products on the navigation menu, then click Diagnostics.
  3. Click the Item issues tab to see current issues affecting your products.

To download a list (.csv) of all affected products for all issues:

  • Click the download button Download next to the filter button Filter, beneath the graph and above the list of issues.

To download a list (.csv) of all affected products for a particular issue:

  • Find the issue under the “Issue” column, then click the download button Download at the end of the row.

To see a list of up to 50 products with this particular issue:

  • Find the issue under the “Issue” column, then click View examples in the “Affected items” column.

Step 2: Submit the same values from your landing page for the price, sale_price and sale_price_effective_date attributes

  • Filter the downloaded report so that you only see products with:

    “Issue title” = Mismatched (page crawl) [price]

    1. Check your product data for those products (using the item ID), and make sure that each item has the same values for price (or sale_price and sale_price_effective_date) as those listed on your site and in its structured data
    2. Googlebot crawls data present in the HTML returned from the web server. If on your website data is being passed dynamically with JavaScript after the page is loaded, this will trigger the error. Prices reflected in the HTML need to match exactly the prices uploaded in Merchant Center.

Step 3: Resubmit your product data

  1. After you’ve updated your product data, resubmit it using one of these methods:
  2. Next, check that you’ve fixed the issue by making sure it’s no longer listed on the Diagnostics page.

    Keep in mind: It may take some time for your change to be reflected on the Diagnostics page.

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