Set up delivery settings

Set up your delivery costs based on how you charge for delivery. The costs that you submit to Merchant Center must match the costs that you charge on your website. If you can't match the cost exactly, overestimate the figures that you submit to Merchant Center. Bear in mind that customers will consider these costs and delivery speed when deciding whether to click on your product or not.

Learn more about how delivery settings work and when to use them

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When to use

Use the delivery settings in Merchant Center to manually configure account-level delivery services. If you prefer to set your delivery cost and time for each product, use the shipping [shipping] attribute instead.


How it works

To set up account-level delivery settings, you'll need to configure a delivery service in Merchant Center or via the Delivery Settings API. Delivery services can be associated with either all products or with groups of products, the latter of which can be specified using the delivery label [shipping_label] attribute. For each delivery service, you can configure a number of settings, such as delivery cost and delivery time.

If you provide multiple delivery services for a product in the same country, we'll calculate the lowest delivery rate for the product for a given situation and display that rate to customers.

For example, if you have one service that specifies free delivery for products over 150 GBP and another service that specifies a carrier-calculated rate for all products, then free delivery would be shown for all products over 150 GBP.

Note: Before proceeding with changes to your delivery settings, confirm whether you're using the API, manual setup or a third-party platform. Based on your selection, your delivery settings could be overwritten. For example, updates to your delivery settings made using the automated API or a third-party platform take precedence over settings created with manual setup. Item-level delivery settings take precedence over account-level settings. We recommend that you choose account-level settings to enjoy a comprehensive experience.


Create a new delivery service

The first step to set up delivery is to create a new delivery service. When creating your delivery service, you'll need to describe it, define which products it affects and then set up tables that specify the delivery cost.

Note: You may configure up to 20 delivery services per country

To create a new delivery service:

  1. Sign in to your Merchant Center account.
  2. Click the tools icon Tools and settings menu icon [Gear], then select Delivery and returns under 'Tools'. This will take you to the 'Delivery services' tab.
  3. Click the plus button to create a delivery service.

Step 1: Service settings

  1. Name your service. Add a descriptive name to distinguish your new delivery service from the others. Each service name must be unique within the service area, and won't be shared with customers.
  2. Choose a service area where the products are purchased and delivered. This should match the target country of the feed and may not necessarily be where the order is dispatched from or where your business is based. The service area should include at least one country, and you can specify multiple countries for your service area. Learn more about multi-country delivery
  3. Select the currency used in the service area and make sure that it matches the currency listed in your feed. If the currency is different, your items may be disapproved.
  4. If you participate in Buy on Google, select scenarios covered by this delivery service. A delivery service can be associated with Buy on Google items only, all free listings except for Buy on Google, or all product listings.
Note: Make sure that the currency of delivery matches that of the service area.

Step 2: Delivery time

  1. Decide if you want to: (a) show custom delivery times based on an existing carrier or partner that you work with, or (b) set a range of delivery times. If you choose to show custom delivery times, Google estimates delivery times on your behalf. Learn more about letting Google calculate your delivery speed
  2. For 'Order cut-off time', choose the time of day by which orders must be placed in order to process them on the same day. Also, select the time zone in which this time is calculated. For example, a cut-off time of 3.00 p.m. GMT means that orders placed after that time won't be processed until the next business day.
  3. For 'Handling time in business days', enter the minimum number of days required for processing an order, followed by the maximum number of days that processing could take. Note: If you process items on the same day that they're ordered, your minimum handling time is considered '0'. To choose which days of the week you're processing orders, use the drop-down menu and select a day range (e.g. Mon to Fri, Mon to Sat). Select Custom days to create a custom day range for processing.
  4. For 'Transit time', add the possible range of business days that this service could take (e.g. 1 to 5). While the exact time may vary based on the product or the customer's location, the range will give customers an idea of what to expect. To choose which days of the week are eligible for this delivery service, use the drop-down menu to select a day range (e.g. Mon to Fri, Mon to Sat). Select Custom days to manually choose the transit days used for this delivery service. Learn more about Google calculating transit times
  5. (Optional) In the United States, France and Australia, you may set the transit time based on delivery destinations (regions). Click More transit times, select or create a destination and then enter the transit speed to that destination. Learn more about regions
  6. (Optional) You can group products that share a transit time by applying the transit time label [transit_time_label] attribute to specific product groups. This helps to provide a more accurate delivery time for your customers. Learn more about setting up transit time labels

Step 3: Advanced settings (optional)

If you require a minimum order value for the service (e.g. if you require customers to spend 30 GBP to use that delivery service), enter that amount. Products with a price below the minimum order will still be shown, together with your minimum order value. If you do not have a minimum order value, leave this field blank. Learn more about minimum order value

Step 4: Holiday delivery cut-off (available for US and France, US holidays only)

Set a holiday delivery cut-off if you require orders to be placed by a certain date in order for them to be delivered by a certain holiday. Learn more about holiday delivery cut-offs

Note: For France, the holiday delivery cut-off will only be available for Valentine's Day and Christmas.

Step 5: Delivery rate

Use this section to set delivery rates in this delivery service. You can also assign delivery label [shipping_label] attributes to the delivery rates depending on what kind of product you're delivering (e.g. oversized, perishable, fragile) and then set up different delivery costs for those groups.

  1. To add a new delivery rate table, click the plus button .
  2. Under 'Affected products', select whether you'd like to apply this rate to all products or only certain products.
    1. Select All products if you want the delivery rate to apply to every product. Note: If you have already created a rate table that uses a delivery label, you may see 'All other products' in place of 'All products'. This is because some products have already been filtered.
    2. Or, if you want your rate to apply to only specific groups of products:
      1. Select Filter products by delivery label.
      2. In the input field, type the values that you've submitted for the delivery label [shipping_label] attribute and click Enter. You can also add labels that aren't yet in your feed.
  3. Under 'Delivery rate name', give your table a unique name.
  4. Create your table. Use the table to define a single rate for all orders or create rules based on one or two dimensions: price, destination (United States, Japan or Australia only), weight or number of items. For example, if your products target Australia, you might set up the delivery cost by state and by weight. So you charge a different rate for a 10 kg product delivered to Tasmania than you do if it's delivered to Western Australia. However, if you're mostly targeting other countries, you won't be able to specify delivery rates by location.

    To add the delivery cost:

    • First, click a dimension, such as Order weight > Weight in kilograms. You'll see a row where you can enter ranges.
    • Enter a range, such as 0.0001 kg to 2 kg.
    • For each row, select a delivery option, such as 'Flat rate'. Learn more about delivery options
    • Depending on the delivery option, enter a price, percentage etc.
    • To add more ranges, click + Row.
    • To add a second dimension, click Add dimension, then on an option such as 'Order price'.
    • Next, set the value for each new column by choosing a delivery option, like you did before.
    • To add more ranges, click + Column.
    • Click Continue to return to the service level to add a new delivery rate or to save your delivery service.

Using regions for delivery

Set transit times for regions

  1. Under the delivery service 'Delivery time' table, click More transit times.
  2. Click Add destination.
  3. Select the region and assign a minimum and maximum transit time.
    1. If a region hasn't been created yet, you can create one from the delivery rate table.

Set delivery rates for regions

  1. Under the 'Delivery rate' table, click Add dimension.
  2. Select Destination by postcode.
  3. Select the region and assign a delivery cost to that zone.
    1. If a region hasn't been created yet, you can create one from the 'Delivery rate' table.

Delivery options

When setting up your delivery cost, you can choose from several options such as free delivery, fixed rate or carrier-calculated rate.

Fixed rate

Use this option if you charge a fixed delivery price, including free delivery, for all orders in a range. Customers will see the same cost for all products in this range.
To use this option:
  1. When choosing a delivery option, select Fixed rate.
  2. Then enter an amount. If delivery is free of charge, enter '0'.

Carrier rate (AU, DE, UK and US only)

Use this option if you charge common carrier-calculated rates. Customers will see a rate based on dimensions, weight, customer location and origin postcode. So make sure that you submit delivery weight [shipping_weight] and dimensions (delivery length [shipping_length], delivery width [shipping_width], delivery height [shipping_height]) in your product data.
Bear in mind that carrier rates are based on standard commercial rates, so if you charge less (e.g. because of a contract that you have with the carrier), add a negative amount or percentage (e.g. -10). If you use a non-commercial rate (often called 'retail'), you'll probably need to adjust the rates up by 50–60%.
When choosing a carrier rate, make sure that the products that will be covered by that option can actually be delivered by that carrier and service (e.g. the products aren't oversize or overweight). Otherwise, the rates that customers see won't be accurate and your products could be disapproved. Check with your carrier for information about size and weight limits.
To use this option:
  1. When choosing a delivery option, select Carrier rate.
  2. Next, select a carrier rate table that you've created before, or select New carrier rate. When you create a new rate table, you'll see a creation dialogue.
  3. For 'Carrier service', select one of the supported carriers along with the service (e.g. UPS Ground). The carriers are different for each service area.
  4. Enter the 'Origin postcode' where the package will be dispatched from (for example, '94043').
  5. Next, if necessary, adjust the order by a percentage or a flat amount: up (with a positive number, like '10') or down (with a negative number, like '-10').
  6. The carrier rate name will be inferred by the carrier service, but you can provide a custom name if necessary (for example, 'UPS Regular – Mountain View').
  7. Your new carrier rate will be available to select and will show in the 'Carrier rates' table at the bottom of the page.
Note: If you select FedEx as your carrier, Google will use the delivery date's lowest cost FedEx service. For example: FedEx Standard Overnight® (not FedEx First Overnight® or FedEx Priority Overnight®) or FedEx 2Day® (not FedEx 2Day® AM).

Percentage of order total

Use this option if you charge delivery based on a percentage of the order cost. Customers will see the delivery cost as a percentage of the total order value (for Shopping ads and free listings, we use the product price as order value).
To use this option:
  1. When choosing a delivery option, select Percentage of order total.
  2. Enter a percentage.

Link subtable (add three or more dimensions)

If you charge based on three or more dimensions, you can add a subtable for each cell. You'll choose from different options depending on your service.
For example, if your products target Australia and you charge various rates based on the price for products that are 1–5 kg and delivered to Queensland, add those rates with a subtable. If you're targeting Canada, you won't be able to specify delivery rates by province.
To use this option:
  1. When choosing a delivery option, use the 'Subtable' delivery option.
  2. Select a table that you've already created or select New subtable. When you create a new table, you'll see that table listed below in 'Linked subtables'.
  3. For 'Table name', give your new table a unique name so that you can pick it out from a list.
  4. Click one of the available dimensions, and then add delivery options and ranges like you did when you set up your delivery cost.
  5. Click Continue to return to the service level to add a new delivery rate or to save your delivery service.

Products that can't be delivered

The 'Affected products' filter allows you to exclude products from a delivery configuration completely, but you may want to be more specific. The 'No delivery' option allows you to declare that certain products can't be delivered in a specific situation or to a particular location.
To use this option:
  • When choosing a delivery option, select No delivery.

Exclude products by order weight or order value

You can add the 'No delivery' option to exclude delivery based on order weight and order value. For example, if your express service is limited to orders up to a specific weight, you can use the weight dimension to set all orders above the limit to 'No delivery'. If you require a minimum order value for a delivery service, add it in the service description.

If a product is excluded from this delivery service by order weight or order value, here's what will happen:

  • If the product is not associated with any other delivery service, the product will be disapproved. For example, if your product weighs 100 kg, and you've set 'No delivery' for orders over 70 kg.
  • If the product is associated with another delivery service that you've created, then the cheapest available delivery cost will be shown to customers. For example, if you've excluded the product from your Express service, but it's still covered by your Ground service.

To exclude products by order weight:

  1. When setting up your delivery cost, click a weight dimension such as +Add order weight > Weight in kilograms.
  2. Enter a range, such as 0.0001 kg to 10 kg.
  3. Then select No delivery as the delivery option.
  4. To add more weights, click + Row.

Exclude products by destination (Argentina, Australia, Japan, United States)

For Argentina, Australia, Japan and the United States, you can also use 'No delivery' to indicate that you don't deliver to a particular region. To exclude regions, set up your delivery table using the dimensions that you need.

Depending on how your ad campaigns are set up, products may not show delivery cost in certain locations. If a delivery service is the sole source of the delivery cost and you exclude products for certain locations, the delivery cost won't be shown to customers in that region.

To exclude products by destination:

  1. When setting up your delivery cost, click a location dimension, such as + Destination by postcode.
  2. If you clicked + Destination by state (AU and US) or + Destination by prefecture (JP):
    1. Choose a region and select No delivery as the delivery option.
    2. To add more regions, click + Row.
  3. If you clicked + Destination by postcode (AU and US):
    1. Select a region or create a new one, then click Save.
    2. Next select No delivery as the delivery option.
    3. To add more regions, click + Row.

Regions (AU, FR and US only)

When setting up delivery options by postcode, you can use a location group to create custom regions and reuse these regions to set up delivery. Learn more about setting up regions
Delivering to multiple countries

Delivery services can cover multiple countries. For multi-country delivery, delivery cost will be in the same currency for all countries added to the service. If you select a destination with a currency different from the delivery service's specified currency, delivery cost will be automatically converted into the destination currency.

Multi-country delivery does not support the following features:

  • Advanced transit times
  • Destination-based delivery rates
  • Holiday delivery cut-off
  • Delivery to collection points

If you convert a delivery service with any of these features into a multi-country setup, these features will be removed. Learn more about showing products in multiple countries of sale

Check your delivery cost

Once you've entered your delivery information, you can check the delivery cost (and tax rate) that will be displayed in your ads and free of charge listings. Along with the delivery cost, you can see the source of that cost (e.g. settings in Merchant Center or the shipping [shipping] attribute in your product data).

To see this information:

  1. Click Products in the navigation menu, then click All products.
  2. To see various details about the product, click the title of the product.
  3. Scroll down to see information about delivery (and tax).

For countries where you can specify delivery rates based on the delivery destination (e.g. the United States, Australia or Japan), you'll need to enter a delivery destination in order to calculate a result. For all other countries, you'll see the country-wide rate.

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