Set up delivery settings

Set up your delivery costs based on how you charge for delivery. The costs that you submit to Merchant Center must match the costs that you charge on your website. If you can't match the cost exactly, overestimate the delivery costs that you submit to Merchant Center. Keep in mind that users will use these costs when deciding whether to click on your ad or not. 

Learn more about how delivery settings work and when to use them

How to configure your delivery options

When to use

Use these delivery settings to set up account-level delivery services. Keep in mind that for Shopping ads, prices configured using the shipping attribute will override these settings.

Note: The shipping [delivery] attribute is not available for use with products on Shopping Actions. Delivery price must be set up at the account level in Merchant Center. Learn more about setting up delivery for Shopping Actions

How it works

To set up delivery settings, you'll configure a delivery service in Google Merchant Center. Delivery services can be associated with either all products or groups of products, the latter of which can be specified using the shipping_label [delivery_label] attribute. For each delivery service, you can configure a number of settings, such as delivery cost and delivery time.

If you provide multiple delivery services for a product in the same country, we'll calculate the lowest delivery rate for the product for a given situation and display that rate to users.

For example, if you have one service that specifies free delivery for products over 150 GBP and another service that specifies a carrier-calculated rate for all products, then your ad will show free delivery for all products over 150 GBP.

Instructions

Create a new delivery service

The first step to set up delivery is to create a new delivery service. When creating your delivery service, you'll describe it, define which products it affects and then set up tables that specify the delivery cost.

To create a new delivery service:

  1. Sign in to Merchant Center.
  2. Click Delivery on the page menu.
  3. Click the plus button to create a delivery service.

Step 1: Service settings

  1. Name your service. Add a descriptive name to distinguish this delivery service from others. Each service name must be unique within the target country, and won't be shared with users.
  2. Choose a service area where the products are purchased and delivered. This should match the target country of the feed and may not necessarily be where the order is dispatched from or where your business is based.
  3. Select a currency. Use the same currency as the one in your feed. If the currency is different, your items may be disapproved.

Step 2: Delivery time

  1. For 'Order cut-off time', choose the time of day that orders must be placed by in order for processing to begin the same day. Also select the time zone in which this time is calculated. For example, a cut-off time of 3:00 PM GMT means that orders placed after that time will not be processed until the next business day.
  2. For 'Handling time in business days', enter the minimum number of days required for processing an order, followed by the maximum number of days that processing could take. Note: If you process items the same day that they are ordered, your minimum handling time is considered '0'. To choose which days of the week you process orders, use the drop-down menu and select a day range (example: Mon to Fri, Mon to Sat). Select Custom days to create a custom day range for processing.
  3. For 'Transit time', add the possible range of business days that this service could take (for example, 1 to 5). While the exact time may vary based on the product or the user's location, the range will give users an idea of what to expect. To choose which days of the week are eligible for this delivery service, use the drop-down menu to select a day range (example: Mon to Fri, Mon to Sat). Select Custom days to manually choose the transit days used for this delivery service.
  4. (Optional) In the United States, France and Australia, you may set the transit time based on delivery destinations (delivery zones). Click More transit times, select or create a destination, and then enter the transit speed to that destination. Learn more about delivery zones
  5. (Optional) You can group products that share a transit time by applying the transit_time_label [transit_time_label] attribute to specific product groups. This helps to provide a more accurate delivery time for your customers. Learn more about setting up transit time labels

Step 3: Advanced settings (optional)

If you require a minimum order value for the service (for example, if you require that customers spend 30 GBP to use that delivery service), enter that amount. Products with a price below the minimum order will still be shown, together with your minimum order value. If you do not have a minimum order value, leave this field blank. Learn more about minimum order value

Step 4: Holiday delivery cut-off (US only)

Set a holiday delivery cut-off if you require orders to be placed by a certain date in order for them to be delivered by a certain holiday. Learn more about holiday delivery cut-offs

Step 5: Delivery rate

Use this section to create multiple delivery rate tables in this delivery service. You can also assign shipping_label [delivery_label] attributes to the delivery rates depending on what kind of product you're delivering (oversized, perishable, fragile) and then set up different delivery costs for those groups.

  1. To add a new delivery rate table, click the plus button.
  2. Under 'Affected products', select whether you'd like to apply this rate to all products or only certain products.
    1. Select All products if you want the delivery rate to apply to every product. Note: If you have already created a rate table that uses a delivery label, you may see 'All other products' in place of 'All products'. This is because some products have already been filtered.
    2. Or, if you want your rate to apply to only specific groups of products:
      1. Select Filter products by delivery label.
      2. In the input field, type the values that you've submitted for the shipping_label [delivery_label] attribute, and click Enter. You can also add labels that aren't yet in your feed.
  3. Under 'Delivery rate name', give your table a unique name.
  4. Create your table. Use the table to define a single rate for all orders or create rules based on one or two dimensions: price, destination (United States, Japan or Australia only), weight or number of items. For example, if your products target Australia, you might set up delivery cost by state and by weight. So you charge a different rate for a 10 kg product delivered to Tasmania than you do if it's delivered to Western Australia. However, if you're targeting most other countries, you won't be able to specify delivery rates by location.

    ​To add the delivery cost:
    • First, click a dimension, such as Order weight > Weight in kilograms. You'll see a row where you can enter ranges.
    • Enter a range, such as 0.0001 kg to 2 kg.
    • For each row, select a delivery option, such as 'Flat rate'. Learn more about delivery options
    • Depending on the delivery option, enter a price, percentage, etc.
    • To add more ranges, click + Row.
    • To add a second dimension, click on Add dimension, then on an option such as 'Order price'.
    • Next, set the value for each new column by choosing a delivery option, like you did before.
    • To add more ranges, click + Column.
    • Click Continue to return to the service level to add a new delivery rate or to save your delivery service.

Delivery options

When setting up your delivery cost, you can choose from several options such as free delivery, fixed rate or carrier-calculated rate.

Fixed rate

Use this option if you charge a fixed delivery price, including free delivery, for all orders in a range. Users will see the same cost for all products in this range.
To use this option:
  1. When choosing a delivery option, select Fixed rate.
  2. Then enter an amount. If delivery is free, enter '0'.

Carrier rate (AU, DE, UK and US only)

Use this option if you charge common carrier-calculated rates. Users will see a rate based on dimensions, weight, user location and origin postcode. So, make sure that you submit shipping_weight [shipping_weight] and dimensions (shipping_length [delivery_length], shipping_width [delivery_width], shipping_height [delivery_height]) in your product data.
Keep in mind that carrier rates are based on standard commercial rates, so if you charge less (for example, because of a contract that you have with the carrier), add a negative amount or percentage (for example, -10). If you use a non-commercial rate (often called retail), it's likely that you'll need to adjust the rates up by 50–60%.
When choosing a carrier rate, make sure the products that will be covered by that option can actually be delivered by that carrier and service (for example, the products are not oversized or overweight). Otherwise, the rates that users see won't be accurate and your products could be disapproved. Check with your carrier for information about size and weight limits.
To use this option:
  1. When choosing a delivery option, select Carrier rate.
  2. Next select a carrier rate table that you've created before, or select New carrier rate. When you create a new rate table, you'll see a creation dialogue.
  3. For Carrier service, select one of the supported carriers along with the service (for example, UPS Ground). The carriers are different for each target country.
  4. Enter the Origin postcode where the package will be dispatched from (for example, HU1 1PP).
  5. Next, if necessary, adjust the order by a percentage or a flat amount: up (with a positive number, such as 10) or down (with a negative number, such as -10).
  6. The carrier rate name will be inferred by the carrier service, but you can provide a custom name if necessary (for example, UPS Regular – Mountain View).
  7. Your new carrier rate will be available to be selected and will appear in the Carrier rates table at the bottom of the page.

Percentage of order total

Use this option if you charge delivery based on a percentage of the order cost. Users will see the delivery cost as a percentage of the total order value (for Shopping ads we use the product price as order value). 
To use this option:
  1. When choosing a delivery option, select Percentage of order total.
  2. Enter a percentage.

Link subtable (add three or more dimensions)

If you charge based on three or more dimensions, you can add a subtable for each cell. You'll have different options available depending on your target country.
For example, if your products target Australia and you charge various rates based on the price for products that are 1–5 kg and delivered to Queensland, add those rates with a subtable. If you're targeting Canada, you won't be able to specify delivery rates by province.
To use this option:
  1. When choosing a delivery option, use the 'Subtable delivery' option.
  2. Select a table that you've already created, or select 'New subtable'. When you create a new table, you'll see that table listed below in 'Linked subtables'.
  3. For 'Table name', give your new table a unique name so that you can pick it out from a list.
  4. Click one of the available dimensions, then add delivery options and ranges like you did when you set up your delivery cost.
  5. Click Continue to return to the service level to add a new delivery rate or to save your delivery service.

Products that can't be delivered

The 'affected products' filter allows you to exclude products from a delivery configuration completely, but you may want to be more specific. The 'No delivery' option allows you to declare that certain products can't be delivered in a specific situation or to a particular location.
To use this option:
  • When choosing a delivery option, select 'No delivery'.

Exclude products by order weight or order value

You can add the 'No delivery' option to exclude delivery based on order weight and order value. For example, if your express service is limited to orders up to a specific weight, you can use the weight dimension to set all orders above the limit to 'No delivery'. If you require a minimum order value for a delivery service, add it in the service description.

If a product is excluded from this delivery service by order weight or order value, here's what will happen:

  • If the product is not associated with any other delivery service, the product will be disapproved. For example, if your product weighs 100 kg, and you've set 'No delivery' for orders over 70 kg.
  • If the product is associated with another delivery service that you've created, then the cheapest available delivery cost will be shown to users. For example, if you've excluded the product from your Express service, but it's still covered by your Ground service.

To exclude products by order weight:

  1. When setting up your delivery cost, click a weight dimension such as +Add order weight > Weight in kilograms.
  2. Enter a range, such as 0.0001 kg to 10 kg.
  3. Then select 'No delivery' as the delivery option.
  4. To add more weights, click + Row.

Exclude products by destination (Australia, Japan, United States)

For Australia, Japan and the United States, you can also use No delivery to indicate that you don't deliver to a particular region. To exclude regions, set up your delivery table using the dimensions you need.

Depending on how your ad campaigns are set up, products may not show delivery cost in certain locations. If a delivery service is the sole source of delivery cost and you exclude products for certain locations, delivery cost won't be shown to users in that region.

To exclude products by destination:

  1. When setting up your delivery cost, click a location dimension, such as + Destination by postal code.
  2. If you clicked + Destination by state (AU and US) or + Destination by prefecture (JP):
    1. Choose a region and select 'No delivery' as the delivery option.
    2. To add more regions, click + Row.
  3. If you clicked + Destination by postcode (AU and US):
    1. Select a delivery zone or create a new one, and then click Save.
    2. Next select No delivery as the delivery option.
    3. To add more regions, click + Row.

Delivery zones (AU, FR and US only)

When setting up delivery options by postcode, you can use a location group to create custom regions and reuse these regions to set up delivery. Learn more about setting up delivery zones

Check your delivery cost

Once you enter your delivery information, you can check the delivery cost (and tax rate) that will be displayed in your Shopping ads. Along with the delivery cost, you can see the source of that cost (e.g. settings in Merchant Center or the shipping [delivery] attribute in your product data).

To see this information

  1. Click Products on the left, and then click List in the page menu.
  2. On the List page, click the title of a product to see various details about the product.
  3. Scroll down to see information about delivery (and tax).

For countries where you can specify delivery rates based on delivery destination (for example, the United States, Australia or Japan), you'll need to enter a delivery destination in order to calculate a result. For all other countries, you'll see the country-wide rate.

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