About promotions implementation

Promotions allow you to distribute online offers with your Shopping ads on Google.com and Google Shopping. Watch this video to learn more about promotions.

Note: If you’re interested in promotions, complete this form. The promotions team will let you know when you’re ready to start implementation.

Implementation steps

  1. Configure your accounts.
  2. Create a promotion.
  3. Choose products for your promotion.
  4. Register and upload your promotions feed (optional).
    • This step is only required if you created a promotions feed. Skip this step if you used the promotion builder.
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