Implementation guide

Step 2: Create a promotion

This article provides details about the two ways you can create a promotion.

You must create promotions in order to provide details about offers you want to share with Google shoppers. When you add promotions to products that you sell on Google, shoppers see a “special offer” link (e.g. 15% off, free shipping, etc.)

Learn more about Shopping Actions Best Practices: Setting up promotions

Option 1: Use the promotion builder

The promotions builder is located in the Promotions dashboard of your Merchant Center account. It allows you to manually enter individual promotions. Use the promotion builder if you have a small number of promotions to submit.

To add promotions manually, follow the steps below:

  1. Sign in to your Merchant Center account.
  2. Click Marketing in the navigation menu, then click Promotions.
  3. Click the blue plus button.
  4. Select the promotion categories that best fit your promotion. Follow the prompts and click Save.

The promotion builder supports the following promotions categories:

  • Amount off: Offer a monetary discount for your items
  • Percent off: Offer a percentage discount for your items
  • Free gift: Offer a free gift based on an item purchase or amount spent
  • Free shipping: Offer free shipping based on an item purchase or amount spent

The promotion builder allows you to specify spend thresholds, discount amounts, gift descriptions, and more. After you select your promotion category, the tool will display all of the applicable options for your promotion. Follow the prompts and guides to create your promotion.

If you choose to apply your promotions to specific products in your products feed, use the specific products option in the promotion builder. This option allows you to select specific collections of offers from your product feed to either exclude or include in your promotions. You can specify the items that should have a promotion applied through any of the following attributes:

  • item_id
  • product_type
  • brand
  • item_group_id
If you use custom promotions for your products, you can still create and upload custom promotions through the promotions feed.

The promotion will appear in your dashboard. Follow the steps above for each promotion that you want to submit.

Note: To edit a promotion_id, re-submit the promotion_id with the updated information.

Option 2: Create a promotions feed

The promotions feed is a spreadsheet that contains all of the promotions you use online. Use a promotions feed if you have a high volume of promotions to submit.

To get started, you’ll need to create a spreadsheet (e.g. txt file, .xml file, or Google Sheets). To learn more, click Promotion feeds in the upper right hand corner to submit your feed. For complete details, refer to the Merchant Promotions feed specification.

To express interest in the Merchant Promotions program, please fill out this form. If you already have promotion feeds for other providers, you can set up rules to transform existing data to match our products feed specification requirements. Learn more about how to set up feed rules.

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