Step 3: Choose products for your promotions
This article provides details about how you can apply promotions and map them to products in your feed.
Once you create a promotion, apply it to all of your products or specific products. It’s important to tell Google which products are eligible for your promotions. This step helps you make sure shoppers see the correct promotions for your products.
If your promotion applies to all products that you sell, use
ALL_PRODUCTS as the value for the
product_applicability attribute in your Promotions feed.
You only need to create one
promotion_id for a promotion that applies to
ALL_PRODUCTS (e.g. one entry for the set). You can have up to 500 live promotions at one time.
If your promotion applies to specific products that you sell, use
SPECIFIC_PRODUCTS as the value for
product_applicability attribute in your promotions feed. If you use the Promotion tool to create promotions, map
SPECIFIC_PRODUCTS to the
promotion_id for applicable items in your products feed.
Note: You must map these products with the
promotion_id in order for the promotion to show.
When multiple promotions apply to specific products, you can group promotions by mapping them to the
promotion_id of items in your feed. Promotion groups help to optimize your feed and you can group promotions by discount amount, titles, or other categories.
To map the
promotion_id to all eligible products in the products feed, follow the steps below according to your setup.
Text (spreadsheet) or tab-delimited files
- Add the
promotion_idattribute to your products feed as a new column.
- Find your promotion’s
promotion_idin your promotions feed.
- Add the ID to the
promotion_idattribute for each product the promotion applies to in your products feed. Map multiple promotions to an item by separating each
promotion_idin the cell with a comma.
- Upload your products feed to Merchant Center.
promotion_idto products that are definitely included in the promotion. If your promotion is tied to a product that is excluded, Google rejects the entire promotion.
XML files or API
|Insert the content to the right within an item entry. To add multiple
|API||Insert the content to the right within an item entry. To add multiple
How to request a mapping retest
promotion_id is not mapped to any items in your products feed, Google rejects your promotion. Once you map your
promotion_id and upload your products feed again, request a retest in the Merchant Center. Retests are typically done within one day.
Note: If you don't request a retest, the promotion will remain as “rejected” and will not show in search results.
To request a retest, follow the steps below:
- Navigate to the Promotions list in Merchant Center.
- Click the speech bubble near the the SKU STATUS column.
- Click Request a Retest after the dialogue box appears with an explanation of the promotion rejection reason.