Step 1: Configure your accounts
This article provides details about how to set up the accounts you need to run Merchant Promotions.
Google needs you to provide specific information about your business and products before we can show your promotions on Google Shopping and Google.com. Set up your accounts so you can begin to create and and submit promotions.
Set up Merchant Center
Your product information lives in Google Merchant Center. To set up your account, follow the steps below:
- To house your products feed, create a Merchant Center account
- To provide details about your business, set up your Merchant Center account
- To make sure your website meets all requirements, verify and claim your website URL
- To tell Google what products you sell online, create a products feed
Set up AdWords
Use your product information to run ads on Google.com and Google Shopping. To set up your AdWords account, follow the steps below: