In this Help Centre, you can find content for both Merchant Center Next and the classic Merchant Center experience. Look for the logo at the top of each article to make sure that you're using the article for the Merchant Center version that applies to you. 

Local inventory ads overview

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The local inventory ads feature allows you to showcase your products and shop information to nearby shoppers searching with Google. When shoppers click an ad that shows your local product they arrive on your local shop front, a Google-hosted page for your shop or your omnichannel landing page if your website meets the necessary requirements. Shoppers use the local shop front to view in-shop inventory, get opening hours, get directions to your shops and more.

Important: To participate in local inventory ads, you must adhere to the local inventory ads policies.


  • Promote your in-shop inventory: Let local shoppers know that your shop has the products that they’re looking for, at the moment they search on Google.
  • Bring your local shop online: Use the Google-hosted local shop front or your own website with the merchant-hosted local shop front feature as a robust, digital local shop front experience.
  • Highlight your click and collect options directly on your local inventory ads
    • Use the collect today feature to showcase which of your products can be reserved or bought online and collected in store within the same day or the next day.
    • Use the collect later for local inventory ads feature to advertise products which are currently not available in your shops but that can be collected in store within a specific SLA.
    • Use collect later for Shopping ads in conjunction with Shopping ads without being required to provide full inventory information. Advertise your Shopping ads products that can be collected in store within a specific SLA.
  • Measure performance: Monitor the impact that your digital ads have on online and in store performance goals.


We’re currently working with retailers who have bricks-and-mortar shops in Australia, Austria, Belgium, Brazil, Canada, Denmark, France, Germany, India, Ireland, Italy, Japan, Netherlands, New Zealand, Norway, Poland, Spain, Sweden, Switzerland, the UK and the US.

Tip: You can use Pointy from Google to add in store products to Google and set up local inventory ads. Available for retailers located in the US, CA, UK and IE. Get started.

Set up local inventory ads

To show your local products on Google, provide information about your business, shops and products, follow the local inventory onboarding guide.

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