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In this Help Centre, you can find content for both Merchant Center Next and the classic Merchant Center experience. Look for the logo at the top of each article to make sure that you're using the article for the Merchant Center version that applies to you. 

Local inventory ads overview

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The local inventory ads feature allows you to showcase your products and shop information to nearby shoppers searching with Google. When shoppers click an ad that shows your local product they arrive on your local shop front, a Google-hosted page for your shop or your omnichannel landing page if your website meets the necessary requirements. Shoppers use the local shop front to view in-shop inventory, get opening hours, get directions to your shops and more.

Important: To participate in local inventory ads, you must adhere to the local inventory ads policies.

An animation of a Local Inventory Ad showing a product available in store.An animation of a Local Inventory Ad showing buying options for an in store product.

Benefits

  • Promote your in-shop inventory: Let local shoppers know that your shop has the products that they’re looking for, at the moment they search on Google.
  • Bring your local shop online: Use the Google-hosted local shop front or your own website with the merchant-hosted local shop front feature as a robust, digital local shop front experience.
  • Highlight your click and collect options directly on your local inventory ads
    • Use the collect today feature to showcase which of your products can be reserved or bought online and collected in store within the same day or the next day.
    • Use the collect later for local inventory ads feature to advertise products which are currently not available in your shops but that can be collected in store within a specific SLA.
    • Use collect later for Shopping ads in conjunction with Shopping ads without being required to provide full inventory information. Advertise your Shopping ads products that can be collected in store within a specific SLA.
  • Measure performance: Monitor the impact that your digital ads have on online and in store performance goals.

Availability

We’re currently working with retailers who have bricks-and-mortar shops in the following countries and regions:

Argentina India Singapore
Australia Indonesia Slovakia
Austria Ireland South Africa
Belgium Israel South Korea
Brazil Italy Spain
Canada Japan Sweden
Chile Malaysia Switzerland
Colombia Mexico Taiwan
Czechia The Netherlands Thailand
Denmark New Zealand Turkey
Finland Norway UAE
France Philippines The United Kingdom
Germany Poland Ukraine
Greece Portugal The United States
Hong Kong Romania Vietnam
Hungary Saudi Arabia  
Tip: Eligible retailers in the UK, IE, US and CA can use the product reader or local inventory app to automatically add their in-store products to Google for free. US-based merchants can also run local inventory ads using the local inventory app. Get started.

Set up local inventory ads

To show your local products on Google, provide information about your business, shops and products; follow the local inventory onboarding guide.

Related links

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