Local inventory ads overview

The local inventory ads feature allows you to showcase your products and shop information to nearby shoppers searching with Google. When shoppers click an ad or free listing that shows your local product, they arrive on a Google-hosted page for your shop, called the local shop front. They can use the local shop front to view in-store inventory, see opening times, find directions and more.


  • Promote your in-store inventory: Let local shoppers know that your shop has the products that they're looking for, at the moment that they search on Google
  • Bring your local shop online: Use the Google-hosted local shop front as a robust, digital local shop-front experience
  • Measure performance: Monitor the impact your digital ads and free local listings have on online and in-store sales


We're currently working with retailers who have brick-and-mortar shops in Australia, Austria, Brazil, Canada, Denmark, France, Germany, Japan, Netherlands, New Zealand, Norway, Sweden, Switzerland, the UK and the US.

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