Local inventory ads overview

Local inventory ads showcase your products and shop information to nearby users searching with Google. When users click your ad, they arrive on a Google-hosted page for your shop, called the local storefront. They can use the local shop front to view in-store inventory, get opening times, find directions and more.


  • Promote your in-store inventory: Let local users know that your shop has the items that they're looking for, at the moment they search on Google

  • Bring your local shop online: Use the Google-hosted local shop front as a robust, digital local shop front experience

  • Measure performance: Monitor the impact that your digital ads have on foot traffic and in-store sales


We're currently working with retailers who have bricks-and-mortar shops in Australia, Austria, Brazil, Canada, Denmark, France, Germany, Japan, Netherlands, Norway, Sweden, Switzerland, the UK and the US

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