Multiple destinations for your products

There is a new destination for data feeds targeted to Google Shopping called Shopping. Learn more.

Once uploaded to Google Merchant Center, your product data can be used in a number of destinations:

  • Shopping - your products will be eligible for Product Listing Ads on the Google Shopping property and a country-specific homepage. Learn more.

Removing a feed from a particular destination

If you'd like to exclude your feed from a particular destination after configuring your account:

  1. Click the Data Feeds tab within Merchant Center. Click Settings on the feed which you want to update.
  2. Click the link that says Set up advanced feed usage settings.
  3. Deselect any destinations that you'd like to exclude.
  4. Click Save Changes at the bottom of the page.

Removing an item from a particular destination

If you'd like to exclude an item from a particular destination after configuring your account, you can use the excluded destination attribute to hide it on an item level. See the feed specification for more information on this attribute.

View the status of feeds and items for different destinations

To see the particular destination of a feed:

  1. Click on Settings from the Data Feeds tab in your Merchant Center account.
  2. Click the link that says Set up advanced feed usage settings.
  3. You can see which destinations the feed is enabled for.

Note: Shopping is enabled by default in the settings for all data feeds. You may need to do additional configurations for additional destinations, as described above.

To see the particular destination of an item:

  1. Go to the Products tab
  2. You can see the destination status of each item in the item row. Please see the product status definitions article for more information.