Product status definitions

After you've submitted product data to Merchant Center, a status will be assigned to each product. The status of your product lets you know if it's eligible to appear in the destination (for example: Shopping ads) you’ve opted into.

To view the status of your products:

  • For a destination specific summary, look at the destination graphs located on your “Overview” page. For more details on specific product issues related to that destination, click Diagnostics.
  • Click Products in the navigation menu, then click All products to view a list of all your products and their associated status.

The sections below describe the product status definitions for these areas within Merchant Center.

Remember, if you are using Shopping ads, your products need to be used in an active Google Ads Shopping campaign before they can appear in Shopping ads. Your ad performance also depends on general factors besides status like relevance, budget, bidding, and location settings. Learn more about Shopping ads and campaigns

Destination graphs on the Overview page

When you’re logged in to your Merchant Center account, the “Overview” page will display graphs for each of the destinations (for example: Shopping ads or Buy on Google listings) you’ve opted into. These graphs provide an overview of the statuses of the items associated with each of these destinations:

Active

Active products are fully approved and eligible to appear in search results.

  • For Shopping ads and enhanced free listings, only products with the availability [availability] value set to in_stock or preorder will be shown.
  • For standard free listings, all products, including products set to out_of_stock, will appear in product results.
Partially active

Partially active products are fully approved and eligible to appear in standard free listings.

Pending

A product that's pending won't show in ads or free listings because it's being processed by Google. Your product might be pending for any of these reasons:

  • You're new to Merchant Center and/or your products are pending initial review. When you add a new feed or upload product data to your account for the first time, our specialists review your account to ensure it meets our Shopping policies and requirements, and that the information provided aligns with product data specifications. This processing can take up to 3 business days for Shopping ads and a few weeks for other features, such as free listings.
  • Your product has a pending image crawl. You don't need to do anything right now. Your image will automatically appear once we've fetched it. If we encounter any problems, we'll let you know. This processing is based on program requirements and can take from 3 business days up to a few weeks for Shopping ads and other features (like free product listings).
Note: Only upload a feed once unless you are changing product data. Re-uploading a feed that has already been uploaded can cause the process to start over again.
Disapproved

Your product is disapproved for a destination and isn't active. There are a few common reasons why your product may be disapproved:

  • Processing: Your product was rejected during initial feed processing for issues such as missing required attributes. You can view the processing issues for a specific data feed by navigating to Feeds, clicking the feed name on the main page, then viewing issues specific to that feed via the “Processing” tab, or you can view all of the processing issues consolidated on Diagnostics.
  • Policy disapprovals: Your website or specific products that you’ve submitted don't comply with our policies; as a result, your account or those specific products have been disapproved by our specialists. Review the Shopping policies and requirements for additional information. Learn more about item disapprovals for policy violations
  • Data quality disapprovals: Your product doesn't comply with our product data specification. Go to Diagnostics for more information on which attributes are missing or what values are incorrect, or refer to email notifications if you’ve opted into receiving mandatory service announcements.

To view reporting for issues across your entire account, visit Diagnostics.

Expiring

Your product will expire in the next 3 days, and will no longer be eligible to appear in ads or free listings. Until it expires, the product is still eligible to appear in search results.

There are two reasons why your product may be expiring:

  • You haven't updated your product data in the last 30 days. In order to keep the product information displayed in Shopping ads and free listings up-to-date, all products expire after 30 days. If you want your products to remain active, you'll need to update your product data.

All products page of your account

Active

Active items are fully approved and are eligible to appear in results if they're in stock.

Pending

A product that's pending won't show in ads or free listings because it's being processed by Google. Your product might be pending for any of these reasons:

  • You're new to Merchant Center and/or your products are pending initial review. When you add a new feed or upload product data to your account for the first time, our specialists review your account to ensure it meets our Shopping policies and requirements, and that the information provided aligns with product data specifications. This processing can take up to 3 business days for Shopping ads and a few weeks for other features, such as free listings.
  • Your product has a pending image crawl. You don't need to do anything right now. Your image will automatically appear once we've fetched it. If we encounter any problems, we'll let you know. This processing is based on program requirements and can take from 3 business days up to a few weeks for Shopping ads and other features (like free product listings).
Note: Only upload a feed once unless you are changing product data. Re-uploading a feed that has already been uploaded can cause the process to start over again.
Disapproved or invalid

Your product is disapproved for a destination and isn't active. There are a few common reasons why your product may be disapproved:

  • Processing: Your product was rejected during initial feed processing for issues such as missing required attributes. You can view the processing issues for a specific data feed by navigating to Feeds, clicking the feed name on the main page, then viewing issues specific to that feed via the “Processing” tab, or you can view all of the processing issues consolidated on Diagnostics.
  • Policy disapprovals: Your website or specific products that you’ve submitted don't comply with our policies; as a result, your account or those specific products have been disapproved by our specialists. Review the Shopping policies and requirements for additional information. Learn more about item disapprovals for policy violations

Data quality disapprovals: Your product doesn't comply with our product data specification. Go to Diagnostics for more information on which attributes are missing or what values are incorrect, or refer to email notifications if you’ve opted into receiving mandatory service announcements.

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