Understanding account suspension for policy violations

A suspended Merchant Center can no longer run Shopping ads. If your Merchant Center account is suspended, you can still sign in to look at past data. Going forward, however, you won't be able to run any ads in this and any other related Merchant Center account. In certain cases, you may be able to make changes to your website or business practices to get the suspension removed.

Why do accounts get suspended?

We want everyone to have a safe and positive experience when visiting Google and our partner sites. To help make that a reality, we've developed a set of policies that we expect merchants to follow. When merchants don't follow these policies, we might disapprove their items to let them know that something's not right. When advertisers continue to break the rules or break the rules egregiously, then we may have to suspend those accounts.


Since fireworks are designed to explode and could cause damage to nearby people or property, Shopping ads policies don't allow the sale of fireworks. So, a merchant who advertises fireworks through Shopping ads will find their account suspended.

How will I know if my account gets suspended?

Let's say we think a merchant isn't following the Merchant Center Terms of Service or the  Shopping ads policies. We may have to suspend the Merchant Center account, along with any related Google Ads and Merchant Center accounts.

If this happens, we'll send the merchant an email explaining that the account has been suspended due to a violation of the Merchant Center Terms of Service or the Shopping ads policies. The email will include what steps to take to reinstate the account. In addition to the email, we'll also show a suspension notification in the affected Merchant Center account. In most cases, we'll give the merchant 7 days to resolve the violation.

How can my account be reinstated?

If your account has been disapproved and you would like to apply for reinstatement contact us. Our team will review your account and you will receive an email within 5 days explaining whether your account has been reinstated.

Next steps

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