expiration_dateattribute to cause a product to stop showing ads on a specific date. For example, you might want to do this for limited stock or seasonal products.
When to use
Optional for each product
If you want to set an earlier expiration date than the 30-day default, use the
expiration_date attribute to submit that date. Your product data expires after 30 days, because it's no longer fresh, and ads for that product stop showing.
Follow these formatting guidelines to make sure we understand the data you're submitting.
Date only, ISO 8601 compliant
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For format API information, see the Content API for Shopping.
Follow these guidelines to make sure you submit high-quality data for your products and get the best performance from your ads.
These are the requirements you'll need to meet to show ads for your product. If you don't follow these requirements, we'll disapprove your product and let you know in the Diagnostics page of your Merchant Center account.
- There are no minimum requirements for this attribute. Keep in mind that you still need to follow the formatting guidelines or the information you submit can't be used.
These are best practices that can help you go beyond the basic requirements to optimize your product data for performance.
- Specify when ads should stop showing for a product. If you’re selling a product for a brief period, use this attribute to stop showing ads on a specific day.
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