Use the expiration date [expiration_date] attribute to stop showing a product on a specific date. For example, you can use this attribute for limited stock or seasonal products.
In this article
When to use
Optional for each product
If you want to set an earlier expiration date than the 30-day default, use the expiration date [expiration_date] attribute to submit that date. Your product data expires after 30 days, and your product stops showing.
Format
Follow these formatting guidelines to make sure Google understands the data you submit.
Learn when and how to submit your product data in English
| Type |
Date, time, and time zone, ISO 8601 compliant ( |
|---|---|
| Limits | 25 characters |
| Repeated field | No |
| File format | Example value |
|---|---|
| Text feeds | 2016-02-24T00:30-0800 |
| XML feeds | <g:expiration_date>2016-02-24T00:30-0800</g:expiration_date> |
To format your data for content API, go to the Content API for Shopping resource.
Minimum requirements
These are the requirements you'll need to meet to show your product. If you don't follow these requirements, we'll disapprove your product and let you know in your Merchant Center account.
- Provide a date up to one year in the future.
- Note: While the purpose of this attribute is to stop showing your product at the exact time that you submit, it may take several hours to take effect.
Best practices
These best practices can help you go beyond the basic requirements to optimize your product data for performance.
- Specify a time and time zone in addition to the date. If you don't, the default time is 12 AM, midnight, in the UTC time zone.
- Specify when your product should stop showing. If you’re selling a product for a brief period of time, use this attribute to stop showing your product on a specific day.
Example
| Product data for brown lederhosen | |
| Attribute | Value |
Title [title] |
Lederhosen - brown - L |
Expiration date [expiration_date] |
2016-12-25T00:01-0800 |