Expiration date [expiration_date]

Use the expiration date [expiration_date] attribute to cause a product to stop showing on a specific date. For example, you might want to do this for limited stock or seasonal products.

When to use

  • Optional for each product

If you want to set an earlier expiration date than the 30-day default, use the expiration date [expiration_date] attribute to submit that date. Your product data expires after 30 days, because it's no longer fresh, and your product stops showing.


Follow these formatting guidelines to make sure Google understands the data you're submitting.

For details on when and how to submit values in English, learn more about submitting your product data


Date, time, and timezone, ISO 8601 compliant

(YYYY-MM-DDThh:mm[±hhmm] or YYYY-MM-DDThh:mmZ)

Limits 25 characters
Repeated field No
File format Example value
Text feeds


XML feeds <g:expiration_date>2016-02-24T00:30-0800</g:expiration_date>

To format your data for Content API, see the Content API for Shopping.


Follow these guidelines to make sure you submit high-quality data for your products.

Note: While the purpose of this attribute is to stop showing your product at the exact time that you submit, it may take several hours to occur.

Minimum requirements

These are the requirements you'll need to meet to show your product. If you don't follow these requirements, we'll disapprove your product and let you know in the Diagnostics page in your Merchant Center account.

  • There are no minimum requirements for this attribute. Keep in mind that you still need to follow the formatting guidelines or the information you submit can't be used.

Best practices

These best practices can help you go beyond the basic requirements to optimize your product data for performance.

  • Specify a time and timezone in addition to the date. If you don't, the default time is 12 AM, midnight, in the UTC timezone.
  • Specify when your product should stop showing. If you’re selling a product for a brief period of time, use this attribute to stop showing your product on a specific day.


Product is available for preorders with a specific release date

An example ad showing how you can select different sizes for a product

Product data for brown lederhosen
Attribute Value
Title [title] Lederhosen - brown - L
Expiration date [expiration_date] 2016-12-25T00:01-0800
Was this helpful?
How can we improve it?

Need more help?

Sign in for additional support options to quickly solve your issue

Clear search
Close search
Google apps
Main menu
Search Help Center