Display fast 3-day shipping speeds from Amazon Multi-Channel Fulfillment (MCF) on your Google product listings. You’ll be able to show "Free 3-day" or "Get it by [Date]" badges on Google Shopping ads, free product listings, and organic search links. It will make your ads more appealing for customers who are concerned about shipping speeds.
On this page
Benefits
If you use Amazon MCF to provide fast delivery, integrating your MCF-fulfilled products with Google can help you show faster delivery speeds on Google surfaces.
When you update your shipping speed to 3 business days and your shipping cost is free, shoppers will view a “Free 3-day Shipping” badge/annotation on your Google Shopping ads.
This badge/annotation clearly indicates that they can expect their orders to arrive within 3 business days, making your ads more attractive and encouraging clicks. Learn How to manage your shipping settings
How it works
When you participate in this program, you’ll share with Google product identifiers for all listings in your MCF catalog, and you consent to sharing this information. If you later choose to opt-out, you can stop sharing your product identifiers.
Order handling time
This is the time it takes you to process an order and send it to MCF for fulfillment. Shoppers will be able to view MCF speeds of 3 days on your Google product listings.
Keep in mind
Matching products is based on a number of factors. However, GTIN (Global Trade Item Number) is important for product matching. Without GTIN data, Google will attempt to match a product through other information such as SKU (Stock Keeping Unit), Brand + MPN (Manufacturer Part Number) pairs, and ASINs provided in MPN [mpn] attributes. Still, these identifiers generally don't offer as good a match as GTINs. Without GTINs, Google may not be able to match your products and show fast delivery information on Google. Learn more about unique product identifiers.
Eligibility requirements
- You need to have an active Google MCID (Google Merchant Center ID).
- Eligible products need to be present in your primary feed in Google Merchant Center.
- Only products that share common identifiers are supported for the program, and make sure that the SKU used for your MCF product listings matches the ID
[id]used in the product data feed in Google Merchant Center. - Respect the users' 3-day delivery time.
Troubleshooting guide
The 2 main reasons to get errors while using this feature are wrong identifiers and missing offers. To avoid these errors in Google Merchant Center:
- Make sure all your MCF eligible products are included in your Google product feed in the Google Merchant Center.
- Provide GTIN for all offers, if GTIN doesn't exist for your product, you can provide MPN and brand. Make sure that the product has either an accurate GTIN
[gtin]attribute or both an MPN[mpn]and brand[brand]attribute. Learn more About unique product identifiers. - If a GTIN doesn't exist and you have an ASIN, provide the ASIN in the MPN
[mpn]attribute.
Learn more about how to fix: invalid value [gtin] and incorrect GTIN.
FAQs
- What are Google product listings?
Google product listings allow shoppers to view product results from your site across Google. These include Google Shopping ads, a type of product advertisement that appears on Google's search results page and other Google properties, such as the Shopping tab, Image Search, and YouTube. These ads are visually appealing and include an image of the product, title, price, retailer name, and other relevant information.
- Are there any issues if I use a different fulfillment provider for orders with MCF-tagged SKUs?
If you use a different fulfillment provider with slower shipping speeds, Google's machine learning models may detect anomalies between the displayed shipping speed and actual fulfillment speed, which could result in penalties. To avoid this, we encourage you to use Amazon MCF to fulfill orders for products matched to display MCF 3-day delivery speeds. For more information on Google Merchant Center's shipping requirements and policies, visit the Google Merchant Center Help Center for Shipping.
- What do I do to update my Shipping Costs?
You can update your shipping costs from your Google Merchant Center account.
- Will there be any additional costs for adding shipping speeds to my Google product listings?
There are no additional costs for showing MCF shipping speeds on Google. You'll still pay Google for the cost of your ads.
- How can I measure the performance of my Google ads?
You can view performance reporting related to your Google Shopping ads in the Google Ads Console. Learn how to Monitor and optimize your Shopping campaigns.
- What information do I need to provide to get started?
You'll need to provide your website URL, Google Merchant Center ID, and follow the prompts on the intake form with Amazon MCF to get started.
- Will participation impact my products’ rankings on Google?
Quoted shipping speed is used in some of Google’s ranking models. If you display fast delivery estimates that Google has high confidence in, your products may be shown more prominently than products with slower speeds, with lower priority in Google’s ranking model, or without a shipping speed.
- What will shoppers view if I update my shipping speed to 3 days?
What shoppers view varies based on how you've set up your shipping costs and order handling time in Google Merchant Center. If you offer free shipping and the order handling time is zero, Google displays a “Free 3-Day” annotation on your product listings. For paid shipping, Google displays “Get it by \[date\].”
- What handling time should I use?
In general, if you submit items for fulfillment to MCF on the same day they are placed, you should specify a 0-day handling time in the intake form. Using a 0-day handling time may mean that you earn the “Fast & Free” UX treatment on Google surfaces. You should consider using a longer handling time if you hold orders before submitting them to MCF.
- How can I opt out?
You can opt-in or out in Amazon Seller Central.