Google Analytics 4 (GA4) has replaced Universal Analytics (UA). Starting July 1, 2023, standard Universal Analytics properties stopped processing data. (360 Universal Analytics properties with a current order will receive a one-time processing extension ending on July 1, 2024.) It's critical that you migrate your Universal Analytics property to Google Analytics 4. Learn how to Make the switch to Google Analytics 4.
Linking your Google Analytics property to your Merchant Center account allows you to send conversion details from Google Analytics to Merchant Center, enabling specific reporting or insights in Merchant Center.
On this page
Before you begin
Learn more about [GA4] Access and data-restriction management.
Instructions
To link to an existing Google Analytics property, refer to the section about creating links in analytics in the article about Google Merchant Center integration.
To view the linked Google Analytics property in your Merchant Center
From Apps and services
In your Merchant Center, click Tools and settings icon
.
Select Apps and services.
Under the “Google apps” tab, you can view the Google Analytics property linked to your Merchant Center.
Remove Merchant Center access to your Google Analytics property
From Apps and services
In your Merchant Center, click Tools and settings icon
.
Select Apps and services.
Under the “Google apps” tab, choose the Google Analytics property that you want to unlink.
Under the “actions” column, Click Delete connection.
Data sharing
When you connect your Google Analytics to Merchant Center, some of your data is shared between them.
Data shared from Merchant Center
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Merchant Center name and ID
Data shared from Google Analytics
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Google Analytics name and ID
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Conversions