Enable the vehicle ads program

This is step 2 of the vehicle ads onboarding guide.

To show your vehicle ads on Google, you must request to enable the program:

1. Fill out the form to enable the vehicle ads program.
2. Wait for a confirmation email.
3. Sign in to your Merchant Center account.
4. Click Growth in the navigation menu.
5. Click Manage programs.
   • Merchant Center programs are only visible to Merchant Center account admin users.
6. Click Get started on the vehicle ads program card.
7. Choose the country where your physical dealerships are located.

Tip: If you’re an auto advertiser outside of the US, Australia, or Canada and interested in participating in the Vehicle ads program or beta, contact your Google representative.

Implementation guide

• Set up your accounts
• Enable the vehicle ads program
• Add your business information
• Create a primary feed
• Register and submit your feed
• Link your Business Profile and select your location group
• Create, register, and submit your store feed (Optional)
• Complete website policy review
• Link your Merchant Center and Google Ads accounts
• Enable vehicle ads in your Performance Max campaigns