Select a landing page experience for your local inventory ads

This is step 6 of the local inventory onboarding guide.

To decide how you want to onboard, you'll need to answer the following question in Merchant Center: 'Do you have up-to-date inventory information?'

• If the answer is 'Yes, I know what's in stock at my shop':
  • Choose your landing page type for local inventory ads (local inventory ads only).

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Local inventory ads can direct customers to either a Google-hosted local shop front or a merchant-hosted local shop front depending on the data provided in your primary and local product inventory feeds, as well as in the information presented on your website product pages.

1. A Google-hosted local shop front (GHLSF) is a Google-hosted product page for your shop where customers can view in-store inventory, get opening hours, find directions and more. Complete your inventory verification to avail this feature.
2. The Merchant-hosted local shop front is a product page on your website.

Instructions

When you first enable local inventory ads, you'll be required to select a shop front option that best matches your website's product page functionality. Depending on the shop front option that you select, you'll also be required to provide an example of a product page on your website for Google to review. Follow the steps below:

Step 1: Tell us about your product landing pages

In Merchant Center, click on the tools and settings icon , then select Local inventory ads setup under 'Tools'. After you've selected your country, select one of the following shop front setups in the 'Website product pages' section:

• Merchant-hosted local shop front (full)
  • Select this setup if your product page's URL can be customised to display a product's price and availability at a specific location using the Business Profile shop code.
  • If you select this setup, your local inventory ads will direct users to your product page using the merchant-hosted local shop front (full) feature.
    • Ensure that you are submitting the [link_template] feed attribute for the merchant-hosted local shop front (full) feature.
• Merchant-hosted local shop front (basic)
  • Select this setup if your product pages allow customers to check a product's availability at your retail shops.
  • If you select this setup, your local inventory ads will direct users to your product pages using the merchant-hosted local shop front (basic) feature.
    • Ensure that you are submitting the required feed attributes for the merchant-hosted local shop front (basic) feature.
• Google-hosted local shop front
  • Select this setup if your product pages can't show which shops carry your products.
    • A Google-hosted local shop front page will be automatically built from your feed data.

Step 2: Provide an example product landing page for review (required for merchant-hosted local shop front full and basic)

After you've selected your shop front setup, in the 'Example product landing page' section provide a link to one of your product landing pages in the text box. If you have selected the merchant-hosted local shop front (full) option, ensure that the product link that you are providing contains the shop code and loads the landing page with product details for that shop. Google will review this link to ensure that your website's functionality meets the landing page requirements for the merchant-hosted local shop front full or basic.

Note: Your review will not be completed until you create, register and submit feeds for local inventory ads.

If you selected the Google-hosted local shop front option, you will not be required to submit an example page for review.

Change your landing page experience

If you're already opted in to local inventory ads, you can see which experience your account is using by logging in to your Merchant Center account. Click on the tools and settings icon and then select Local inventory ads setup under 'Tools'. After you've selected your country, you'll see the setup that your account is using in the 'Website product pages' section.

Note: The current landing page experience must first be approved before you can change it. If the landing page experience needs to be changed before the approval, you should remove your country and add it again with the desired landing page experience.

Switch to a merchant-hosted local shop front

If you are currently using the Google-hosted local shop front setup and would like to change your landing page experience to use one of the merchant-hosted local shop front options, you'll need to make three key changes.

Update your 'Website product pages' selection

1. In your Merchant Center account, click the tools icon and then select Local inventory ads setup under 'Tools'.
2. After you've selected your country, you'll see the 'Website product pages' section.
3. Select one of the options: 'Merchant-hosted local shop front (full)' or 'Merchant-hosted local shop front (basic)'.
4. Submit an example product landing page URL in the text box.

Note: Additional verification will be required before your ads will redirect to your merchant-hosted landing pages.

Update your primary feed and inventory feed to add additional attributes

1. If you're changing to merchant-hosted local shop front (full):
   1. Review the feed attribute requirements and ensure that you include the following attributes:
      1. Primary feed:
         • Link for your merchant-hosted local shop front (full) [link_template]
      2. Primary feed or product inventory feed:
         • Price [price]
2. If you're changing to merchant-hosted local shop front (basic):
   1. Review the feed attribute requirements and ensure that you include the following attributes:
      1. Primary feed:
         • Link [link]
         • Price [price]
      2. Product inventory feed:
         • Price [price]

Contact Google Support

1. Use the Contact Us form to request assistance and fill in the following fields:
   1. 'Type of issue':
      1. I want to implement additional features (Merchant-hosted local shop front, Click and collect, On display to order).
   2. 'Please select the feature that you are interested in implementing':
      1. Select either 'Merchant-hosted local shop front (full)' or 'Merchant-hosted local shop front (basic)'.
   3. 'Summary of issue':
      1. Enter 'I am changing my landing page experience from Google-hosted to merchant-hosted'.
2. Google support will then conduct a review of your account in order to determine the following:
   1. Whether your example product page meets the participation requirements for your selected website experience.
   2. Whether your feeds contain the required metadata to support your selected website experience.

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• If the answer is 'No, I don't know what's in stock at my shops, but I can send products to my shops':
  • Implement pick up later for Shopping ads (you must be active on Shopping ads).

Note: Pick up later allows you to provide a direct online to offline experience for your customers. For items that can be collected from a shop within a specific SLA regardless of shop availability, pick up later allows you to use your shops as an omnichannel asset and differentiator. Unlike other local inventory ads features, pick up later doesn't require full inventory information.

Related links

• Local inventory onboarding guide
• Local inventory ads overview
• Merchant-hosted local shop front (full)
• Merchant-hosted local shop front (basic)