How to fix: Generic or dysfunctional landing pages

For one or more of your products the landing pages provided in your Merchant Center product data (using the link and/or mobile_link attribute) direct to a generic landing page rather than the specific landing page for that product. When clicking on a Shopping ad or free listing, customers expect to be redirected to a product page that is dedicated to the product from the ad or listing.

You should have received an email asking you to update your landing page URLs to direct to product-specific landing pages by a certain date.

Some common reasons for generic landing pages include:

• The landing page is missing some of the key elements of your product, such as the title, description, image, price, currency, availability, or buy button.
  Note: The title, description, and images listed for your product on its landing page don’t always need to be identical to the content in your product data, but they should refer to the same product.
• The product is out of stock and the website redirects to the homepage or a similar products page.
• There are multiple products on the landing page and the main product is not prominently displayed.
• There is a pop-up or an interstitial on your landing page that is obstructing the key elements of your product.
• Your landing page is under construction, undergoing maintenance or is displaying an error, like a 404.

Learn more about landing page requirements for Shopping ads and free listings

Instructions

Step 1: Ensure that URLs in your product data direct to specific product landing pages

1. Investigate your update process to see what could be causing the problem:
   • Check the warning email for examples of products that are affected. Look for a common problem in your product data that could cause the problem.
   • Before submitting new products, test some of your links using the URL Inspection Tool, which is available through Google Search Console. If you’re submitting a lot of new products, using this tool on a few links can help you detect issues before submitting product data.
   • Make sure you’re updating your landing page product data, and microdata if applicable, at the same time. Schedule an upload or use the Content API to immediately update your product data. This scheduling helps make sure Google has the same data as is on your landing page. If you change prices multiple times a day, or have a large amount of offers, consider using the Inventory API for faster updates.
2. Once you’ve addressed the problem, update the link and/or mobile_link attribute in your product data to direct to the correct landing page.

Step 2: Resubmit your product data

After you’ve fixed the issue and updated your product data, resubmit it using one of these methods:

• Upload a feed
• Submit through the Content API
• Import content from an ecommerce platform

Step 3: Request a review

In some instances, if your account or one of your product offers is disapproved and you’ve either fixed the issue or you disagree with the issue, you can request a review. If the review is successful, your issue will disappear. If the disapproval remains and you’re uncertain with how to proceed, contact us for support.

Note: If you use a third-party platform to list your products, you may also be able to go to your third-party application to request a review.

If you’re working with a third-party platform, some of these instructions may not apply to you. Refer to your third-party platform for instructions on how to resolve the issue and request a review. Learn how to find support if you use a non-Google platform.

Related link

• About landing page requirements