We allow real money gambling apps, ads related to real money gambling, loyalty programmes with gamified outcomes and daily fantasy sports apps that meet certain requirements.
Subject to restrictions and compliance with all Google Play policies, we allow apps that enable or facilitate online gambling in select countries, as long as the developer completes the application process for gambling apps being distributed on Google Play, is an approved governmental operator and/or is registered as a licensed operator with the appropriate governmental gambling authority in the specified country, and provides a valid operating licence in the specified country for the type of online gambling product that they want to offer.
We only allow valid licensed or authorised gambling apps that have the following types of online gambling products
Eligible apps must meet the following requirements:
Other real-money games, contests and tournament apps
For all other apps that do not meet the eligibility requirements for gambling apps noted above and are not included in the ‘other real-money game pilots’ noted below, we don't allow content or services that enable or facilitate users’ ability to wager, stake or participate using real money (including in-app items purchased with money) to obtain a prize of real world monetary value. This includes, but is not limited to, online casinos, sports betting, lotteries and games that accept money and offer prizes of cash or other real-world value (except programmes permitted under the gamified loyalty programmes requirements described below).
Examples of violations
Other real-money game pilots
We may occasionally conduct limited-time pilots for certain types of real-money gaming in selected regions. For details, refer to this Help Centre page. The online crane games pilot in Japan ended on 11 July 2023. Effective 12 July 2023, online crane game apps may be listed on Google Play globally subject to applicable law and certain requirements.
Gamified loyalty programmes
Where permitted by law and not subject to additional gambling or gaming licensing requirements, we allow loyalty programmes that reward users with real-world prizes or monetary equivalent, subject to the following Play Store eligibility requirements:
For all apps (games and non-games):
For Game apps:
For non-game apps:
Ads for gambling or real-money games, contests and tournaments within Play-distributed apps
We allow apps that have ads which promote gambling, real-money games, contests and tournaments if they meet the following requirements:
Only apps that meet all of these requirements in the section listed (above) may include ads for gambling or real-money games, lotteries or tournaments. Accepted gambling apps (as defined above), or accepted daily fantasy sports apps (as defined below) which meet requirements 1–6 above, may include ads for gambling or real-money games, lotteries or tournaments.
Examples of violations
Daily fantasy sport (DFS) apps
We only allow daily fantasy sports (DFS) apps, as defined by applicable local law, if they meet the following requirements: