We allow real-money gambling apps, ads related to real-money gambling, loyalty programs with gamified outcomes, and daily fantasy sports apps that meet certain requirements.
Subject to restrictions and compliance with all Google Play policies, we allow apps that enable or facilitate online gambling in select countries, as long as the Developer completes the application process for gambling apps being distributed on Google Play, is an approved governmental operator and/or is registered as a licensed operator with the appropriate governmental gambling authority in the specified country, and provides a valid operating license in the specified country for the type of online gambling product they want to offer.
We only allow valid licensed or authorized gambling apps that have the following types of online gambling products:
Eligible apps must meet the following requirements:
Other Real-Money Games, Contests, and Tournament Apps
For all other apps which do not meet the eligibility requirements for gambling apps noted above and are not included in the “Other Real-Money Game Pilots” noted below, we don't allow content or services that enable or facilitate users’ ability to wager, stake, or participate using real money (including in-app items purchased with money) to obtain a prize of real world monetary value. This includes but is not limited to, online casinos, sports betting, lotteries, and games that accept money and offer prizes of cash or other real world value (except programs permitted under the Gamified Loyalty Programs requirements described below).
Examples of violations
Other Real-Money Game Pilots
We may occasionally conduct limited time pilots for certain types of real money gaming in select regions. For details, refer to this Help Center page. The Online Crane Games pilot in Japan ended on July 11, 2023. Effective July 12, 2023, Online Crane Game apps may be listed on Google Play globally subject to applicable law and certain requirements.
Gamified Loyalty Programs
Where permitted by law and not subject to additional gambling or gaming licensing requirements, we allow loyalty programs that reward users with real world prizes or monetary equivalent, subject to the following Play Store eligibility requirements:
For all apps (games and non-games):
For Game apps:
For non-Game apps:
Ads for Gambling or Real-Money Games, Contests, and Tournaments within Play-distributed Apps
We allow apps that have ads which promote gambling, real-money games, contests, and tournaments if they meet the following requirements:
Only apps that meet all of these requirements in the section listed above may include ads for gambling or real money games, lotteries, or tournaments. Accepted Gambling Apps (as defined above), or accepted Daily Fantasy Sports Apps (as defined below) which meet requirements 1-6 above, may include ads for gambling or real money games, lotteries, or tournaments.
Examples of violations
Daily Fantasy Sports (DFS) Apps
We only allow daily fantasy sports (DFS) apps, as defined by applicable local law, if they meet the following requirements: