Google Ads account suspensions overview

We take legal requirements and user safety seriously. Advertiser actions that put our users, Google, or our partners at risk can lead to account suspensions.

Advertisers whose accounts are suspended will receive an in-account notification and an email notification.

Use our account troubleshooter to automatically check your account status or suspensions and learn what next steps may be needed:

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  • Suspended accounts cannot run any ads or create new content. Advertisers can, however, still access their suspended accounts and any associated reports.
  • Accounts related to the suspended account (for example, accounts using the same email or payment method, or accounts linked to the same manager account) may be suspended.
  • Merchant Center accounts linked to suspended Google Ads accounts may be suspended.
  • Any new accounts that the advertiser tries to create may be suspended.

Use our account troubleshooter to automatically check your account status or suspensions and learn what next steps may be needed. If you decide to appeal your account suspension, we may ask you to verify recent payment activity or changes made to your Google Ads account.

Why we suspend accounts

Google Ads policies and Terms & Conditions help create a safe and positive experience for users and advertisers. Accounts may be suspended if we find violations of our policies or the Terms & Conditions.

There are also other reasons an account can be temporarily suspended. See below for more details.

1. Billing and payment requirements

Regarding payments and billing, your account may be suspended for one of the following reasons: Promotional code abuse, Requesting a chargeback, Suspicious payment activity, Unpaid balance.

Learn more about Billing and payment requirements.

2. Google Ads Policy requirements

We take legal requirements and the safety of users seriously. Advertiser actions that put our users, Google, or our partners at risk can lead to an account suspension from using Google Ads.

You can learn more about suspension due to violations of Google Ads policy here.

  • Egregious policy violations
  • Google Ads Policy account suspensions FAQs

3. Unauthorized account activity

An unauthorized user can steal credentials and access your Google Ads account without your permission. If we detect that an unauthorized user is trying to access your Google Ads account, we’ll temporarily suspend your account to protect against unauthorized charges.

If you suspect any unauthorized activity in your ads accounts or emails connected to the ads account, contact us by filling this form. We will secure your Google Ads account immediately and reach out with preventive steps.

Learn more about keeping your account secure.

4. Age requirements on Google Accounts

When creating a Google Account, you should provide your own age — not the age of your business. If we find that you are violating the Age requirements on Google accounts, we will suspend your account.

Learn more about age requirements on Google accounts.

5. Ads Grant Policy requirements

Your Google Ad Grants account can be suspended for not complying with Google Ad Grants policy.

Learn more about Ads Grant policy requirements.

Fix your suspended account

If you believe there’s been an error, and that you haven’t violated our policies, submit an appeal. You can do this by navigating to the "Contact Us" link, which will direct you to the appeal form on the right side of your screen within your Google Ads account. While you complete the form, relevant policy information will appear to help you understand the reason for the suspension and the appeal process.

If you select “Contact Us” again while your appeal is still being processed, your Ads account will have an “Appeal pending” status. When your appeal is reviewed, you will receive an email with the outcome. If your appeal is rejected, you can re-appeal following the same process outlined above.

Certain selected advertisers must complete advertiser verification successfully in order to appeal their account suspension. If we are unable to verify their identity after 3 attempts, they will not be allowed to appeal their account suspension. Advertisers suspended for Billing and Payment suspensions may be asked to verify their payment method in order to process their appeals.

We only reinstate accounts in compelling circumstances, such as in the case of a mistake, so it's important that you take the time to be thorough, accurate, and honest.

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How will an advertiser be notified of a suspension?

Advertisers whose accounts are suspended will receive an in-account notification and an email notification. The email notification will identify all violations the advertiser has been suspended for and a link to submit an appeal.

Can a suspended advertiser set up or use other accounts?

No. Accounts related to the suspended account (for example, accounts using the same email or payment method, or accounts linked to the same manager account) will be suspended. We take the safety of users seriously. Advertiser actions that put our users, Google, or our partners at risk will be banned from using Google Ads. In addition any new accounts that the advertiser tries to create may be suspended. We strongly recommend that advertisers reinstate the suspended account before setting up new accounts.

Can an advertiser access their suspended accounts?

Suspended accounts cannot run any ads. However, advertisers can still access their suspended accounts and any associated reports.

How many times can advertisers appeal their account suspension status?

We highly recommend that you appeal the account suspension status only when you have made appropriate changes to comply with our policies and the account is ready for a re-review. If you file too many appeals for the same account suspension, we may not process them to ensure the overall stability of our systems operations. Submitting one appeal at a time ensures timely response and review.

If we have indications that you are misusing our appeals function, we will suspend processing of certain appeals for 7 days.

Additional rights under the EU Digital Services Act

Users and advertisers located in the EU may have additional redress options. Read more about those potential options here.
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