About Google Ads account suspensions

We take legal requirements and user safety very seriously, so advertiser actions that put our users, Google, or our partners at risk can lead to account suspensions.

Advertisers whose accounts are suspended will receive an in-account notification, as well as an email notification. Keep in mind:

  • Suspended accounts cannot run any ads or create new content. Advertisers can, however, still access their suspended accounts and any associated reports.
  • Accounts related to the suspended account (for example, accounts using the same email or payment method, or accounts linked to the same manager account) may be suspended.
  • Merchant Center accounts linked to suspended Google Ads accounts may be suspended.
  • Any new accounts that the advertiser tries to create may be suspended.

Why we suspend accounts

Google Ads policies and Terms & Conditions help create a safe and positive experience for users and advertisers. Accounts may be suspended if we find violations of our policies or the Terms & Conditions. 

There are also other reasons an account can be temporarily suspended. See below for more details.

Expand all Collapse all Suspension due to violations of Google Ads policy
You can learn more about suspension due to violations of Google Ads policy here.
Suspensions due to billing and payment issues
Your account may be suspended for one of the following reasons below.

Promotional code abuse

If you attempt to sell promotional codes or use more than one promotional code on an account, the account may be suspended. For more information, see the country-specific terms and conditions for promotional codes

If you believe there’s been an error, please submit an appeal.

Requesting a chargeback

If you instruct your bank or credit card company to reverse a charge that was paid against a legitimate Google Ads balance (also known as requesting a chargeback) your account may be suspended. 

To resolve the suspension: 

  1. Make a payment in Google Ads.
  2. Submit an appeal

Note: If you pay for Google Ads with a bank account (also known as direct debit), you’ll need to submit proof of payment with your appeal. You’ll need to upload a copy of your bank statement, or a screenshot that captures the following details from your online bank account: your name, a record of the payment you made to Google, and your current account balance.

Suspicious payment activity

If we detect suspicious or fraudulent payment activity on your account, we may restrict how much the account can spend or suspend the account.
If you believe there’s been an error, please submit an appeal.

Unpaid balance

If your account has one or more unpaid balances, it may be temporarily suspended.

To resolve the suspension

  1. Make a payment in Google Ads.
  2. Submit an appeal

Note: If you pay for Google Ads with a bank account (also known as direct debit), you’ll need to submit proof of payment with your appeal. You’ll need to upload a copy of your bank statement, or a screenshot that captures the following details from your online bank account: your name, a record of the payment you made to Google, and your current account balance.

Suspensions due to age requirements on Google accounts

If we find that you are violating the Age requirements on Google accounts, we will suspend your account.

If you believe that a suspension is made in error or this suspected violation is not applicable anymore,  contact us for support.
Temporary suspensions due to unauthorized account access

If we detect that an unauthorized user is trying to access your Google Ads account, we’ll temporarily suspend your account to protect against unauthorized charges. 

To resolve the suspension: Fill out this form, and we’ll help you secure your account so you can start running ads again.

Google Ad Grants policy compliance
Your Google Ad Grants account can be suspended for not complying with Google Ad Grants policy.
To resolve the suspension: Please review program policies to see if you can request reactivation.

How to request a refund

If your account was suspended, and you qualify for a refund, you can always cancel your account and receive your refund.

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