Program policies

We've grown to proudly serve over 35,000 nonprofits and reviewed our policies to add clarity and raise standards of quality for our free advertising grants. Policies were last updated on January 1, 2018 for all Ad Grantees. 

Please note that we primarily use in-product notifications to communicate personalized suggestions as well as notifications of non-compliance. 

We're also committed to helping you use your ad grant successfully. Review our introduction to Ad Grants videopast live streams and questions answered on our online community forum.  Look out for upcoming live streams, local events, outreach through in-product notifications, and tailored help content to support you more. 

Along with the policies specific to Ad Grants, all Ad Grants accounts must also follow standard AdWords policies.