About audience expansion

Audience expansion allows you to reach the audience that you want in a simple, goal-based way. With audience expansion, it’s easier for you to reach more people that matter to your business and achieve your marketing goals with Google.

By enabling audience expansion, we can open up additional inventory by expanding to additional, relevant audiences.


  • Simplifies audience targeting and optimization
  • Expansion works across various networks and audience types
  • Gives you the opportunity to expand your reach to more potential customers

How it works

Audience expansion is enabled by checkbox. Learn how to use audience expansion.

This control helps you find the right balance to meet your goals by showing your ads to users other potential customers your ads would not have reached otherwise.

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