Expanding your audience reach can add unique reach to increase impressions, clicks, and conversions.
How it works
Change the number of people your ads can reach by moving the control to the left or right. Determine the number of people based on how closely they match the audience you're targeting.
Change weekly impressions
By moving the control to the right, you will see an increase in impressions.
Move the control to the right to reach more people from audiences similar to the ones you're already targeting. Expanding your reach can increase impressions, clicks, and conversions.