To help you achieve more conversions at an efficient cost, we’re evolving TrueView for Action and scaling its best features to more places with video action campaigns. Video action campaigns allow you to reach more customers in high-performing places on and off YouTube – all within one campaign. Learn how to create a video action campaign
You can still make changes to your existing TrueView for action campaigns, or you can upgrade your TrueView for action campaigns to video action campaigns using our copy and paste tool in Google Ads. Starting early 2022, Google Ads automatically upgrades all TrueView for action campaigns to video action campaigns and opts all video action campaigns in to all video networks. Learn more about the changes to TrueView for Action
TrueView for action campaigns help drive leads and conversions by adding prominent calls-to-action (CTAs), headline text overlays and an end screen to your video ads. Using this video campaign subtype, you can encourage customers to explore your product or service, share their contact information and take other actions valuable to your business.
As of 30 September 2021, you can only edit your existing TrueView for action campaigns. In this article, you’ll learn how to make changes to your TrueView for action campaigns.
Before you begin
Conversion trackingSet up conversion tracking on your website and make sure that the global site tag is working properly. Optimise for lightweight conversion events (such as 'add to basket' or 'site visit') and choose a conversion counting option that makes sense for your campaign. This provides valuable signals to our systems so you can achieve your desired results faster.
Your budget settings affect how quickly we can optimise your campaign for conversions. For campaigns using target CPA bidding, it’s recommended to set a budget that’s at least 15 times your target CPA. Use the chart below to understand how long it takes to optimise your campaign depending on the current budget.
|Budget setting||Optimisation time|
|More than 15 times your target CPA||7–8 days|
|10–15 times your target CPA||2 weeks|
|5–10 times your target CPA||3 weeks|
For campaigns using Maximise conversions bidding, the daily budget should be at least 10 times your expected video CPA.
- Sign in to your Google Ads account.
- In the page menu on the left, click Campaigns.
- Select the campaign that you want to edit.
- In the page menu on the left, select a category (for example, Videos or Audiences) to make changes to the campaign.
- To update settings like your budget or bid, select Settings > Campaign settings in the page menu.
- Save your changes.