You can create a new Google Ads account right from your manager account without an additional email address or password. This option is available only when you're signed in to a Google Ads manager account. You won't be able to create an account using Google Ads Editor.
This article shows you how to create new accounts from your manager account. You can also learn more about linking existing accounts.
Before you begin
Before you begin, note that this guidance is for users with an active manager account.
If you’re signing up for Google Ads for the first time, you won’t require a manager account. By visiting the Google Ads homepage and clicking start now – you will be guided to a flow designed for new advertisers to create an impactful campaign on Google Ads.
Find more information on creating a Google Ads account within a manager account, or learn more about Google Ads manager accounts.
How it works
This Google Ads account will have no users on it, and there will be no way for a user to directly access the account unless you invite them as users to the account. After you've created the account, you won't be able to unlink this account from your manager account without first inviting at least one user to that account with administrative access.
Creating this account doesn’t give your manager account more control over the day-to-day management of the account. However, it will mean that the manager account is automatically an administrative owner of the account. This means that the manager account will be able to invite users to the account, accept user invitations, terminate another manager, accept an invite for another manager or reject another manager.
Bear in mind, as with regular individual accounts, accounts you create from your manager account will be cancelled if they’ve been inactive for over 15 months.
Notification settings
Critical account alerts for accounts created by manager accounts are sent to the email address associated with the manager account. However, the manager account won’t receive other notifications for the client account by default. Notification settings can be changed as necessary.
Tip: You can always create multiple Google Ads accounts at the same time using bulk upload.
Create an account from your manager account
Create an account from the Accounts page
- In your Google Ads manager account, click the plus button
on the accounts page.
- Select Create new account.
- Add business information.
- By providing information like business name and URL, this allows Google to learn about your business and make recommendations, customise and prefill content, intended to make your setup process easier.
- Note: Eligible advertisers who have had more than $1,000 USD in spend, and are in good standing with Google Ads policy, will be able to select ‘create account without a campaign’. This functionality allows you to complete account and billing setup only, skipping subsequent steps (including campaign creation) until a later time. Note that you will need a campaign in order to serve advertisements.
- Link your accounts.
- By linking your accounts upfront, you’re unlocking more opportunities for Google Ads to reach customers and promote your business. You are able to link accounts such as a YouTube channel, Google Business Profile account and Google Merchant Center account. Accounts can always be unlinked after you’ve created your account.
Create a campaign goal
After creating your new account, adding business information and linking accounts, you are able to pick your campaign goal. Using an objective eases your decision-making when you create a campaign in Google Ads by guiding you to the specific features designed to help your campaign succeed. Learn more About campaign objectives in Google Ads.
Choosing the right goal will help Google optimise your campaign over time, guide upcoming steps, including the steps to measure your goal with conversion tracking. Learn more About conversion tracking.
Add search themes
Search themes in Performance Max are an optional feature which allow you to provide Google AI with additional information about what your customers are searching for. You are also able to select locations where your ads should appear, as well as language settings. This guidance may help your campaigns achieve even more optimal results. Instances where you might consider adding search themes include:
- You want to provide important information to help your campaign ramp up and optimise performance faster.
- You want to expand your reach within Performance Max, including on search inventory in Performance Max and ensure that you have comprehensive coverage on important business themes.
Create ads
You are now ready to create your ad after setting up your Google Ads account and providing the information from steps above, you will be prompted to provide assets to create your first Performance Max campaign. Google will use the assets you provided to test different combinations to find your highest-performing ads.
Select bid strategy and budget
To finish your account setup, complete the following steps:
- Select bid strategy.
- Choosing a bid strategy is an important part of setting up a Performance Max campaign.
- Learn more about Maximise conversions vs. Maximise conversion value options.
- Set a budget.
- Setting a budget for your Performance Max campaign will help determine how much your campaign should spend daily – your average daily budget. Learn more about Average daily budgets.
- Add payment details.
After you create your account, you may be prompted to complete steps to verify identity. Learn more about verification.
