About account level automated assets

How account level automated assets work

Account level automated assets tend to boost ad performance, making your ads more likely to be clicked. When an asset is predicted to improve your ad’s performance, Google Ads automatically creates and displays it below your ad. These assets can be created at the account level and can be shared across multiple campaigns. Most account level automated assets are eligible to show with all ad types, however, a few only show on desktop and laptop computers. Account level automated assets are compatible with campaigns and ad groups that also use manual assets. We recommend that you use all manual assets that fit your business. Learn more About assets.

There's no cost when assets show with your ads, but you're typically charged as usual for clicks on your ad, as well as for certain interactions that assets provide. For example, you're charged when someone clicks on a call button that is automatically created. Google Ads charges for no more than two clicks (per impression) on each ad and its assets. Learn more About Google Ads assets and your actual cost per click.

Exception: There's no charge for clicks on seller ratings (but clicks on the ads themselves are charged as usual).

Benefits of account-level automated assets

  • Help people learn more about your products and services: Account-level automated assets provide previews of your products, services and special offers and help get more clicks on your ad.
  • May help improve your return on investment: The additional website information that appears with your ads can increase your ads' relevance and CTR rate. This can help you to improve your return on investment by focusing on attracting clicks from visitors who are more likely to be interested in what you have to offer.
  • Save you time: They are automatically created saving you time and effort.

Types of account level automated assets

Dynamic sitelinks

Dynamic sitelinks help get people to the right place on your website. These sitelinks are expected to improve your ad’s performance and may show alongside or instead of manually created sitelinks. For example, if you run a restaurant, your assets might include links with the following display text: Hours, Menu, Delivery. Learn more About dynamic sitelink assets.

Note: For video ads, dynamic sitelinks only work in video campaigns that use the 'Sales', 'Leads' or 'Website traffic' goals.

Example

An illustrated example of dynamic sitelinks in a search ad.

Dynamic structured snippets

Structured snippets include additional descriptive text that helps people get a better sense of the range of products and services that your business has to offer. These structured snippets are expected to boost your ad’s performance and may show alongside or instead of manually created structured snippets. Learn more About dynamic structured snippet assets.

Example

An illustrated example of dynamic structured snippets in a search ad.

Automated location assets

Automated location assets can help people find your physical business locations by showing your ads with location information, such as your address, directions to your location or the distance to your business. People can click or tap these assets in the final ad to get further details about locations relevant to your business. Automated location assets may also include a phone number or call button so that users can easily call your business locations or those of your retailers. Learn more About location assets.

Important: If you haven't added locations to your account, Google Ads may automatically match your business to known locations (based on various account properties such as landing pages) and add the information to your account to create these assets. However, to ensure the highest level of accuracy, you can add location information manually.

Seller ratings

Seller ratings show a combination of information and reviews next to your ads, letting people know which advertisers are highly rated for quality service. Learn more About seller ratings.

Example

An illustrated example of seller ratings in a search ad.

Dynamic callouts

Dynamic callouts help people decide whether to visit your site by showing relevant information about the products and services offered on your site. If an advertiser’s landing page mentions potentially useful information like '25 years of experience', 'Book online' and 'Certified technicians', that information could automatically show with the ad text or video ad as dynamic callouts. These callouts are expected to improve your ad’s performance and may show alongside or instead of manually created callouts. Learn more About dynamic callouts.

Example

An illustrated example of dynamic callouts in a search ad.

Business information

Business information assets allow you to complement your existing desktop and mobile text ads with business assets like business name and business logo. These assets can help you better connect with new and existing customers by leveraging brand equity. Learn more About business information.

Example

An example of a Google Search ad for 'hotels in Hawaii' on a desktop screen.

Dynamic image assets

Dynamic image assets allow Google to curate relevant visuals from your ad’s landing page to complement your existing search ads. They can help you reach your performance goals by showing compelling images of your products or services. This can enhance the message of your text ads and inspire users to click through to your landing page. These image assets are expected to improve your ad’s performance and may show instead of manually uploaded image assets. Learn more about dynamic image assets.

Example

An  example of a Dynamic image extensions
Note: The instructions below are part of the new design for the Google Ads user experience. To use the previous design, click the 'Appearance' icon and select Use previous design. If you're using the previous version of Google Ads, review the Quick reference map or use the search bar in the top navigation panel of Google Ads to find the page you’re searching for.

How to view reporting of account-level automated assets

Account level automated assets will only appear when they’re predicted to improve your text ad performance. Make sure to review and understand their impact by checking the performance of the account level automated assets. Let's say you'd like to review how your ads with seller ratings perform, like the number of clicks or impressions that occurred when they appeared with your ad. You can review your performance data with the account-level automated assets report.

You can access your account-level automated assets in the 'Assets' section of Google Ads.

  1. In your Google Ads account, click the Campaigns icon Campaigns Icon.
  2. Click the Assets drop-down in the section menu.
  3. Click Assets.
  4. Click Add filter, then filter by 'Source' (you can type 'Source' in the search box).
  5. Tick the box next to 'Automatically created', then click Apply.
    • For location assets, seller ratings, and app assets, select Account-level automated assets from the three-dot menu on the right side of the table.

How to turn off account-level automated assets

To turn off account-level automated assets, follow these steps:

  1. In your Google Ads account, click the Campaigns icon Campaigns Icon.
  2. Click the Assets drop-down in the section menu.
  3. Click Assets.
  4. Select Association from the 'Table view' drop-down menu.
  5. Click the three-dot menu on the right, then select Account-level automated assets.
  6. Click the three-dot menu on the right again, then select Advanced settings.
  7. Select Account-level automated assets settings.
  8. Select Turn off specific automated assets, then choose which asset to turn off.
  9. Select your reason for turning off the asset and add additional comments.
  10. Click Turn off.

Frequently asked question

Are account-level automated assets the same thing as automatically created assets?

No. Account-level automated assets, such as dynamic sitelinks, dynamic structured snippets and dynamic callouts, are enabled at the account level. Automatically created assets, which help you generate additional assets (headlines and descriptions), are a campaign-level setting.

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