About automatically created assets

Automatically created assets are a campaign-level setting that helps you generate additional assets (headers and descriptions) to complement the assets you input for your ads by using relevant creative content from your landing page, website, existing ads, and keywords in your ad group.

Note that automatically created assets setting is currently in beta and not available for all. Automatically created assets will appear in campaign level settings as accounts are added to the beta.

Here are a few important sources of automatically created assets that need to be kept in mind:

  • Ad landing page
  • Relevant web pages in the same domain as the ad landing page
  • Existing text ads in the same ad group
  • Keywords in the same ad group

Ensure your website content is accurate, not misleading, and not in violation of Google Ads policies or applicable laws. After enabling automatically created assets, monitor your ad content for accuracy and turn off automatically created assets as needed.

Benefits of automatically created assets

  • Automatically created assets may improve ad relevance by including text from your landing page, domain, and other ads in headlines and descriptions.
  • Automatically created assets may improve ad relevance by using text from your ad group’s keywords to customize headlines and descriptions to better match unique search queries.
  • Save time and increase the number of headlines and descriptions available for your responsive search ads.

How automatically created assets work

For responsive search ads within campaigns where you enable automatically created assets, you instruct Google to generate assets from eligible sources based on relevance and predicted performance. These assets can take the form of entire sentences, phrases, or paraphrasing while retaining the original meaning. The generated assets are added to the pool of eligible assets for your responsive search ad (RSA). When your ad is eligible to serve for a query, the system will look at the pool of eligible assets (both advertiser provided and automatically created) and select the assets that are predicted to perform best.

Here’s an example of how your ad works with automatically created assets enabled:

Advertiser provided header and description assets:

  • The new Smart Phone 7
  • Our most innovative Smart Phone yet
  • Safe and secure
  • Order online and pick up today
  • Contact-free delivery available today

Automatically created header and description assets:

  • Impressive from every angle
  • Trade-in offers available
  • Several colors to choose from
  • Re-imagined camera to capture life’s moments

When an advertiser searches with the keyword “the new smart phone 7”, below are example responsive search ads that might appear:

ACME Electronics - Smart Phone 7
Ad · https://www.example.com
The new Smart Phone 7. Our most innovative Smart Phone yet.
Several colors to choose from. Contact free delivery available today.

ACME Electronics - Smart Phone 7
Ad · https://www.example.com
The new Smart Phone 7. Impressive from every angle.
Trade-in offers available. Contact free delivery available today.

Instructions

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How to enable automatically created assets for a campaign
  1. Sign in to your Google Ads account.
  2. From the page menu on the left, click Settings, then select Campaign settings.
  3. Click on the campaign for which you want to enable automatically created assets, then click Additional settings.
  4. Click to expand the “Automatically created assets” section.
  5. Click the button next to “On: Use content from my landing page, domain, and ads in combination with assets I provide. Customize assets based on relevance for my keywords”.
  6. Click Save.
How to enable automatically created assets for multiple campaigns
  1. Sign in to your Google Ads account.
  2. From the page menu on the left, click Settings, then select Campaign settings.
  3. Select the campaigns for which you want to enable automatically created assets.
  4. Click Edit, then select Change automatically created assets settings.
  5. Click the button next to “On: Use content from my landing page, domain, and ads in combination with assets I provide. Customize assets based on relevance for my keywords”.
  6. Click Save.
How to enable automatically created assets during campaign creation
  1. Sign in to your Google Ads account.
  2. From the page menu on the left, click Campaigns.
  3. Click the plus button Add.
  4. At the “Select campaign settings” stage, click to expand “Show more settings”.
  5. Click to expand “Automatically created assets”.
  6. Click the button next to “On: Use content from my landing page, domain, and ads in combination with assets I provide. Customize assets based on relevance for my keywords”.
  7. Click Save and Continue.

How to view reporting

  • Asset Report: If you want to see which assets are being used in the RSA, go to “Asset report” by navigating from Ad level to “View asset details” and see all assets used (automatically created and advertiser provided).
    • There’s a new “source” column to distinguish the automatically created vs advertiser provided assets.
    • Automatically created assets will show impressions and get performance ratings.
    • On the channel-level asset report, automatically created assets will be visible like advertiser-provided assets.
  • Combination Report: If you want to review the actual combinations and ads that served for transparency purposes, go to “combination report” and see all ads that served.

How to opt-out of automatically created assets

Automatically created assets can be effortlessly turned on and off through the campaign settings. If you want to turn the automatically created assets off, you can simply opt-out. If you have concerns about an individual asset, please reach out to Google Ads support to get help with removing an asset.

Follow these steps to opt-out of automatically created assets:

  1. Sign in to your Google Ads account.
  2. Click Settings from the left page menu.
  3. Click Automatically created assets, then select Off: Use only assets I provide directly for my ads.

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