About automatically created assets

Automatically created assets are an opt-in, campaign-level setting. Enabling the setting will help you generate additional assets (headlines and descriptions) to be used in combination with the assets you input for your responsive search ads. These new assets are generated based on your ad's unique context, which includes your landing page, existing ads, and keywords in your ad group.

Note: The automatically created assets setting is currently in open beta for English. We plan to roll out automatically created assets to additional languages later this year. Automatically created assets will appear in campaign level settings as accounts are added to the open beta. You must opt-in to use this feature. Asset generation techniques using domain are coming soon.

Ensure your website content is accurate, not misleading, and not in violation of Google Ads policies or applicable laws. After enabling automatically created assets, you can monitor your ad content for accuracy in the asset details report.

Benefits of automatically created assets

• Performance
  • Increase Responsive search ads (RSA) performance by automatically creating more headlines and descriptions.
• Relevance
  • Provide a consistent user experience across query, ad copy, and landing pages.
• Productivity
  • Reduce the amount of manual work to create relevant ad copy.

How automatically created assets work

For responsive search ads within campaigns where you enable automatically created assets, you instruct Google to help you generate assets from eligible sources based on relevance and predicted performance. When your ad is eligible to serve for a query, responsive search ads will use the pool of eligible advertiser-created assets and automatically created assets and serve the combination predicted to perform best.

Note: Refer to the instructions on How to enable Automatically Created Assets for a campaign.

Here’s an example of how your ad works with automatically created assets enabled:

1. Advertiser provided header and description assets:
   • The new Smart Phone 7
   • Our most innovative Smart Phone yet
   • Safe and secure
   • Order online and pick up today
   • Contact-free delivery available today

Ad • example.com The new Smart Phone 7 | Our most innovative Smart Phone | Safe and Secure Order online and pick up today. Contact-free delivery available!

2. Google will automatically create headline and description assets:
   • Impressive from every angle
   • Trade-in offers available
   • Several colors to choose from
   • Re-imagined camera to capture life's moments

Ad • example.com Impressive from every angle| Trade-in offers available Several colors to choose from. Re-imagined camera to capture life’s moments.

3. Refer to the examples below for how your resulting responsive search ad - with automatically created assets enabled - might appear when a user searches with the keyword “the new smart phone 7”.

Ad · https://www.example.com ACME Electronics - Smart Phone 7 The new Smart Phone 7. Our most innovative Smart Phone yet. Several colors to choose from. Contact free delivery available today.

 

Ad · https://www.example.com ACME Electronics - Smart Phone 7 The new Smart Phone 7. Impressive from every angle. Trade-in offers available. Contact free delivery available today.

Instructions

 

Note: The instructions below are part of a new Google Ads user experience that will launch for all advertisers in 2024. If you’re still using the previous version of Google Ads, review the Quick reference map or use the Search bar in the top navigation panel of Google Ads to find the page you’re searching for.

 

How to enable automatically created assets for a campaign

1. In your Google Ads account, click the Campaigns icon .
2. Click the Campaigns dropdown menu, then click Campaigns.
3. Click the Settings tab on top, then select the campaign that you want to edit.
4. Click to expand the “Automatically created assets” section.
5. Click the button next to “On".
6. Click Save.

How to enable automatically created assets for multiple campaigns

1. In your Google Ads account, click the Campaigns icon .
2. Click the Campaigns dropdown menu, then click Campaigns.
3. Click the Settings tab on top, then select the campaigns that you want to edit.
4. Click Edit, then select Change automatically created assets settings.
5. Click the button next to “On”.
6. Click Save.

How to enable automatically created assets during campaign creation

1. In your Google Ads account, click Settings from the page menu on the left, then select Campaign settings.
2. Click the plus button .
3. Click to expand “Automatically created assets”.
4. Click the button next to “On”.
5. Click Save and Continue.

How to disable automatically created assets

Follow these steps to opt-out of automatically created assets:

1. In your Google Ads account, click the Campaigns icon .
2. Click the Campaigns dropdown menu, then click Campaigns.
3. Click the Settings tab on top, then select the campaigns that you want to edit.
4. Click Edit, then select Automatically created assets and turn it Off.
   • When you disable Automatically created assets, they will be reported as “Removed” and no longer serve.

How to remove individual automatically created assets

Follow these steps if you have concerns about an individual asset and would like to remove it:

1. In your Google Ads account, click the Campaigns icon .
2. Click the Assets drop down in the section menu.
3. Click Assets.
4. Navigate to the automatically created asset you would like to remove and click the dropdown arrow next to the status icon. 
5. Select Remove.
6. You will be asked to acknowledge that the asset will be permanently removed. 
7. Click Apply.

How to view reporting

• Follow these instructions to access Asset Reporting at the ad level.
  • There’s a new “source” column to differentiate the automatically created vs advertiser provided assets.
  • Impressions and performance ratings are available for automatically created assets.
  • Automatically created assets are visible in the channel-level asset report.
  • Leverage Asset Reporting (instructions below) at the campaign level to see performance metrics at scale.
• Follow these instructions to access Combination Reporting.
  • There’s a new “Asset Source” column to differentiate the automatically created vs advertiser provided assets. 
  • Impressions and performance ratings are available for automatically created assets.

Note: Automatically created assets are generated using the ad-level final URL. If you use keyword-level final URLs, you can still enable automatically created assets; however, asset generation may be limited. Landing pages with limited content should expect fewer generated assets.

FAQs

How can I view the automatically created assets that are used in my ads?

You can view the automatically created assets used in your ads in the asset report to view which assets are being used in the RSA. To review the actual combinations and ads that served for transparency purpose, you can view the combination report.

Are all automatically created assets expected to serve?

Automatically created assets are eligible to serve when generated. Assets may be generated and then determined as poor performers because the context can change from generation to serving, such as editing the ad, keywords, or landing page. The system will automatically remove the asset when it determines it won’t perform after some time, if an asset is assigned a Low performance label, or if the source of the asset changes.

Will I be able to remove an automatically created asset if it's not suitable?

Yes. Reach out to your Google team for support.

Related links

• About assets
• About account level automated assets