About dynamic image extensions

Dynamic image extensions are an automated extension that allows Google to curate relevant visuals from your ad’s landing page to complement your existing search ads. They can help you reach your performance goals, with compelling visuals of products or services that enhance the message of your text ads.

You can opt-in to dynamic image extensions at the account level.

Note: Dynamic image extensions are not currently available in all languages.

An  example of a Dynamic image extensions

Note: You should use image extensions and dynamic image extensions together. Image extensions will always serve over dynamic image extensions. Make sure you’ve set up your image extensions at a level that makes the most sense for you.

Benefits

Dynamic image extensions can boost your advertising impact and value by showing visually relevant information that is difficult to convey with text only. By showing a preview of what a user can expect on the landing page, it can inspire users to click through. Other benefits include:

  • Driving measurable performance for your marketing objective. Increase CTR when dynamic image extensions show with Search text ads by visually differentiating your Search ads from competitors.
  • Ease of use and control: You can opt-in to dynamic image extensions at the account level and you’ll have full control to remove any dynamic image extensions that serve.

How they work

Once you've opted into dynamic image extensions, Google Ads will identify and extract images from your landing page. Our system selects images from your landing page that are most relevant to the query based on the ad’s landing page. The images that are selected from your final URL go through a set of automated and manual quality checks before being selected to serve. You may not see dynamic image extensions if we can’t find a suitable image from your landing page that meets our quality standards or an image doesn’t exist.

Clicking on a dynamic image extension will take people to the same landing page as the headline in your ad.

When someone clicks on your dynamic image extension, you’re charged on a CPC basis, similar to search text ads. The images in your dynamic image extension are clickable and are charged the same CPC as a click to a text headline.

Dynamic image extensions only show when they’re expected to boost your ad’s performance. You can, however, opt out of having them show with your ad.

Note: Dynamic image extensions go through robust approval processes. Images extracted as dynamic image extensions are reviewed for relevance by reviewing a combination of targeting including keyword/query, ad targeting, and landing page (Final URL). Dynamic images extensions must also meet image extensions format requirements.

Requirements

To use dynamic image extensions, make sure you have:

  • A good history of policy compliance.
  • A Google Ads account in an eligible vertical or sub-vertical. Sensitive verticals or sub-verticals—such as sexual content, alcohol, and gambling—aren't eligible for dynamic image extensions.
  • A Google Ads account that has been open for more than 90 days.
Note: By opting in to dynamic image extensions, you’re confirming that you own all legal rights to the image and have permission to share the image with Google to modify and create derivative works and use on your behalf for advertising or other commercial purposes.

Opt in to dynamic image extensions

There are 2 ways to opt in to dynamic image extensions:

Option 1

  1. Sign in to your Google Ads account.
  2. In the page menu on the left, click Ads & extensions.
  3. Click Extensions.
  4. Under the “Dynamic image” section, click Opt In.
  5. Click the checkbox to confirm you own all legal rights to the image and have permission to share the image with Google to use on your behalf for advertising or other commercial purposes.
  6. Click Save.

Option 2

  1. Sign in to your Google Ads account.
  2. In the page menu on the left, click Ads & extensions.
  3. Click  Automated extensions, then click the 3-dot icon in the right corner, and select Advanced settings.
  4. Under the “Dynamic image extensions” section, select the “On” button.
  5. Click the checkbox to confirm you own all legal rights to the image and have permission to share the image with Google to use on your behalf for advertising or other commercial purposes.
  6. Click Save.

Where to find reporting for dynamic image extensions

Dynamic image extensions are different from automated extensions. You can find reporting for dynamic image extensions by following the steps below:

  1. Sign in to your Google Ads account.
  2. In the page menu on the left, click Ads & extensions.
  3. Click Extension summary, then select Dynamic image extensions.
You can also choose to upload unique visuals that are relevant to your keywords and ads at the ad group and campaign level using image extensions. Learn more about how to create image extensions.
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