About dynamic image assets

Dynamic image assets are an account level automated asset that allows Google to curate relevant visuals from your ad’s landing page to complement your existing search ads. They can help you reach your performance goals, with compelling visuals of products or services that enhance the message of your text ads.

You can opt-in to dynamic image assets at the account level.

Note: You should use image assets and dynamic image assets together. Image assets will always serve over dynamic image assets. Make sure you’ve set up your image assets at a level that makes the most sense for you.

Benefits

Dynamic image assets can boost your advertising impact and value by showing visually relevant information that is difficult to convey with text only. By showing a preview of what a user can expect on the landing page, it can inspire users to click through. Other benefits include:

• Driving measurable performance for your marketing objective. Increase CTR when dynamic image assets show with Search text ads by visually differentiating your Search ads from competitors.
• Ease of use and control. You can opt-in to dynamic image assets at the account level and you’ll have full control to remove any dynamic image assets that serve.

How they work

Once you've opted into dynamic image assets, Google Ads will identify and extract images from your landing page. Our system selects images from your landing page that are most relevant to the query based on the ad’s landing page. The images that are selected from your final URL go through a set of automated and manual quality checks before being selected to serve. You may not receive dynamic image assets if we can’t find a suitable image from your landing page that meets our quality standards or an image doesn’t exist.

Clicking on a dynamic image asset will take users to the same landing page as the headline in your ad.

When someone clicks on your dynamic image asset, you’re charged on a CPC basis, similar to search text ads. The images in your dynamic image asset are clickable and are charged the same CPC as a click to a text headline.

Dynamic image assets only show when they’re expected to boost your ad’s performance. You can, however, opt out of having them show with your ad.

Note: Dynamic image assets go through robust approval processes. Images extracted as dynamic image assets are reviewed for relevance by reviewing a combination of targeting including keyword/query, ad targeting, and landing page (Final URL). Dynamic image assets must also meet image assets format requirements.

Requirements

To use dynamic image assets, make sure you have:

• A good history of policy compliance.
• A Google Ads account in an eligible vertical or sub-vertical. Sensitive verticals or sub-verticals—such as sexual content, alcohol, gambling, and healthcare—aren't eligible for dynamic image assets.
• A Google Ads account that has been open for more than 90 days.

Note: By opting in to dynamic image assets, you’re confirming that you own all legal rights to the image and have permission to share the image with Google to modify and create derivative works and use on your behalf for advertising or other commercial purposes.

Opt in to dynamic image assets

Follow the instructions below to opt in to dynamic image assets:

1. Sign in to your Google Ads account.
2. In the page menu on the left, click Ads & assets.
3. Click the 3-dot icon in the right corner, and select Account-level automated assets.
4. Click the 3-dot icon in the right corner, and select Advanced settings.
5. Under the “Dynamic image assets” section, select the “On” button.
6. Click the checkbox to confirm you own all legal rights to the image and have permission to share the image with Google to use on your behalf for advertising or other commercial purposes.
7. Click Save.

Where to find reporting for dynamic image assets

You can find reporting for dynamic image assets by following the steps below:

1. Sign in to your Google Ads account.
2. In the page menu on the left, click Ads & assets, then click Assets.
3. You will now see a table with all your assets. Select Associations (legacy) from the “Table view”.
4. Click Dynamic Image in the top left dropdown menu.

You can also choose to upload unique visuals that are relevant to your keywords and ads at the ad group and campaign level using image assets. Learn more about how to create image assets

Related links

• About image assets
• Image assets format requirements
• About account level automated assets