Create and manage campaigns from your manager account

From the Campaigns page of your manager account, you can create campaigns for accounts you manage, as well as for accounts managed by your sub-managers. From the same page, you can also quickly change a campaign’s budget, status, and name, or jump directly to the campaign to make other changes. 

Keep in mind

For particularly large accounts, the Campaigns page may not be able to display campaign data for the default view showing all accounts. This may also occur for filtered accounts when the selection is still substantial. If this occurs, you’ll be asked  to refine your selection to a smaller set of accounts.

Before you begin

This article explains how to create and manage campaigns from your manager account. For more background, you may want to begin by reading About manager accounts.


The new Google Ads experience is now the exclusive way for most users to manage their accounts. Note, automatic targeting is only available in the new Google Ads experience.

Create new campaigns and make changes to existing campaigns

You can create new campaigns from your manager account’s “Campaigns” tab. Here’s how:

  1. Sign in to your manager account at
  2. Click the Campaigns tab.
  3. Click the +Campaign button and select the type of campaign you want to create.
  4. In the window that opens, click the Choose drop-down menu and select the account in which you want this campaign to be created. You can search by account name in the text field, or navigate to the specific account. Click the arrows to see accounts under other manager accounts.
  5. Once you’ve selected an account, click Continue.
  6. Proceed with creating the campaign as you would in an individual AdWords account. Learn about creating a campaign

From your “Campaigns” tab, you can also make the changes to campaigns in your managed accounts, and those managed by linked manager accounts. Here are the changes you can make:

  • Change a campaign’s budget
  • Change a campaign’s status
  • Change a campaign's name

To change an existing campaign from your manager account’s “Campaigns” tab, first locate the campaign you want to make changes to. You may want to first limit the accounts you’re seeing to just those that contain the campaigns you want to change. Learn how to change the accounts you're seeing on your “Campaigns” tab.

From here, do the following to change your campaign status to “Enabled,” “Paused,” or “Removed”:

  1. Click in the column between the check box and campaign name.
  2. Make your status selection. Your new status will save automatically.

To change your campaign daily budget:

  1. Click the pencil icon in the “Budget” column for the campaign you want to change.
  2. Once you’ve made your change, click Save.


Save time by changing the budgets or campaign statuses for multiple campaigns at once. Simply check the boxes next to the campaigns you want to change and click the Edit drop-down menu at the top of the table. Then, choose the new campaign status you want to set the selected campaigns to, or choose “Change budgets” to set a new budget for the selected campaigns.

To change your campaign name:

  1. Click the pencil icon in the “Campaign” column for the campaign you want to change.
  2. Once you’ve made your change, click Save.
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