Use placement exclusion lists across your accounts

You can use the Shared library in your manager account to create, edit, and remove placement lists that can be applied to your managed accounts. Google Ads manager account (MCC) is a tool for handling multiple Google Ads accounts. 

To add/remove a placement exclusion list to a set of accounts, you can use the Account management tab in your manager account.

Instructions

Create a placement exclusion list

  1. Sign in to your manager account.
  2. Click the tools icon  in the upper right corner of your account.
  3. Under "Shared library," click Placement exclusion lists.
  4. Click the plus button .
  5. Type a name for your new list in the "List name" field.
  6. You can:
    1. Manually enter placements to exclude.
    2. Use a file to directly upload placements to the list.
  7. Click Save.

Remove a placement exclusion list

  1. Sign in to your manager account.
  2. Click the tools icon  in the upper right corner of your account.

  3. Under “Shared library,” click Placement exclusion lists.
  4. Remove a list by checking the box next to it, clicking Edit, then Remove.
    1. Note: you cannot remove a list if it is still applied to one or more accounts

Add a placement exclusion list to a set of accounts

  1. Sign in to your manager account.
  2. From the page menu on the left, click Accounts, then click Management at the top of the page.
  3. Select the accounts you want to add the placement exclusion list to.
    1. Note: you cannot apply placement exclusion lists to sub-manager accounts..
  4. Click the Edit drop-down menu and select Add Placement Exclusion lists.
  5. Select the placement exclusion list(s) you want to add to the accounts.
  6. Click Apply.

Remove a placement exclusion list from a set of accounts

  1. Sign in to your manager account.
  2. From the page menu on the left, click Accounts, then click Management at the top of the page.
  3. Select the accounts you want to remove the placement exclusion list from.
  4. Click the Edit drop-down menu and select Remove Placement Exclusion lists.
  5. Select the placement exclusion list(s) you want to remove from the accounts.
  6. Click Apply.

Keep in mind

Any changes you make to your list will be reflected in all accounts that the placement exclusion list is added to.

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