About Google Ads campaign types

Advertising with Google Ads starts with creating a campaign. The type of campaign you choose to create should be based on your advertising goals. For example, if you'd like to show ads on Google.com to get more visitors to your website, then you should choose a Search Network campaign.

Each advertising network has different types of campaigns to suit your goals. This article goes through some campaign types.

How different campaign types work

The new Google Ads experience is now the exclusive way for most users to manage their accounts. If you’re still using the previous AdWords experience, choose Previous below. Learn more

As you get started with your campaign setup, you'll be asked to select campaign goals and pick a campaign type.

You can select a goal for your campaign based on the actions that you’d like your customers to take. You can also select a campaign type, such as Search Network, Display Network, Shopping or Video. You’ll then see recommendations for features and settings that can help you meet your campaign's main advertising objective. Bear in mind that all campaign settings and features will be available to you despite what goal you choose, and you can always make a change to your goal or choose not to use a goal.

Goals include:

  • Sales
  • Leads
  • Website traffic
  • Product & brand consideration
  • Brand Awareness & reach
  • App promotion

The campaign type determines where customers will be able to see your ads, but you make this more specific by targeting your ads. Find out more about targeting your ads.

Campaign types include:

There have been some changes to campaign types in the new Google Ads experience. For example, if you’d like to create a Search Network campaign targeting the Display Network (the equivalent of a 'Search Network with Display Select' campaign in the previous AdWords experience), you can select 'Search Network' as your campaign type, then add the Display Network in your network setting. Find out more about Search Network campaigns in the new Google Ads Experience.

Campaign types are centered around Google's advertising networks: the Google Search Network, the Google Display Network and the YouTube Network.

These networks make up all of the places in which your ads can appear, including Google sites, websites that show relevant Google ads and other placements – such as mobile apps.

 
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