About Video campaigns

Video campaigns let you show video ads on their own or within other streaming video content on YouTube and across the Display Network.

This article explains the different components of Video campaigns and how you can use them.

Video ads formats, marketing objectives & campaign creations


  • Reach goals: Get more sales, drive website traffic, build awareness, and more when you create a Video campaign.
  • Reach the right audience: Reach people on YouTube and through Google video partners by topics, keywords, demographics, and more.
  • Measure your success: Figure out if you're reaching the right audience. Check your Google Ads account to track views, costs, and budget details. 
Compare the Video campaign type with other campaign types to find the best path to reach your goals.

How it works

Video ad

Available video ad formats include skippable in-stream ads, non-skippable in-stream ads, video discovery ads, outstream ads, and bumper ads. 

  • Skippable in-stream ads play before, during, or after other videos. After this type of ad plays for 5 seconds, the viewer is given the option to skip it. 
  • Non-skippable in-stream ads are designed to allow you to reach customers with your entire message and are 15 seconds or less. 
  • Video discovery ads only appear on YouTube and reach people in places where they’re discovering content. The appearance will vary, depending on the ad sizes and ad formats that content publishers support. When a viewer clicks the thumbnail for your ad, the video will play on its YouTube watch or channel page. 
  • Outstream ads show on partner sites. These ads are only available on mobile and tablet and are designed to help make it easier for users to tap to play your video. Outstream ads can help increase brand awareness by extending your reach beyond YouTube.
  • Bumper ads are a short video ad format, designed to allow you reach customers broadly and increase awareness of your brand by using a short, memorable message. Bumper ads are just 6 seconds or less, and viewers can’t skip the ad.

When to use Video campaigns

  • You want to advertise videos on YouTube and across the Display Network.
  • Recommended for all Google advertisers, from first-timers to more-experienced pros.

Showing video ads may seem pretty sophisticated, but that's the beauty behind these campaigns: They're simple to set up and manage. You can use videos from your own YouTube account, and similar to other Google Ads campaigns, you can see video ad performance, and tweak video targeting.


You just opened a restaurant, and want to get the message out to potential customers.

A "Video" campaign lets you reach people visiting food-related websites, such as blogs about specific cuisines or websites that provide restaurant reviews. You can also reach people who are viewing YouTube videos about the kind of food that your restaurant serves.

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