You can cancel your Google Ads account at any time. All your ads will stop within 24 hours. If you have a remaining balance, we'll automatically initiate a refund for any unused prepaid funds or other refundable credits. The refund process typically takes 4–12 weeks, including the time for your bank to process the credit. You can track your refund status on the 'Billing summary' page. You'll need to reactivate your account if you want to use it again in the future.
On this page
- Before you cancel
- Requirements for cancellation
- How to cancel your account
- What to expect after cancelling your account
- Problems cancelling your account
Before you cancel
- If you don't have the remaining balance in your Google Ads account, consider pausing your campaigns instead of cancelling your account.
- If you're not happy with how your campaigns are performing, review the Google Ads best practices for optimisation tips to drive better results.
Requirements for cancellation
- To cancel your account, you'll need:
- Administrative access to your account. Only users with 'Admin' access can cancel an account. If you can't find the cancellation option, check your access level or contact an administrator.
- Complete billing setup. If your account setup is incomplete, you must finish it before you can cancel the account and initiate any refund.
- If you have a manager account and want to cancel one of your managed accounts, you'll need:
- Administrative access to your manager account
- Ownership of the client account that you'd like to cancel
- If the option to cancel your account isn’t available, review your permissions.
- If your administrative access user is no longer with your company and you want to cancel your account, contact Google Ads Support with the following information:
- Customer ID
- Login email address
- Account billing information
How to cancel your account
To cancel your Google Ads account:
- Go to Account settings within the Admin menu
.
- Click the Account status drop-down to open the section.
- Select Cancel my account.
.What to expect after cancelling your account
Users
- All remarketing lists owned by the cancelled account, including Customer Match, will be set to 'Closed', preventing new users from being added to these lists.
- About a month after cancellation, all remarketing lists owned by the cancelled account will have their membership duration updated to one day, removing all users from these lists.
- After the users are removed, lists shared with other accounts will no longer be usable for those accounts.
- Any parameters for dynamic remarketing will be deleted.
Billing
If you cancel your account, you'll still need to pay for any accrued costs. If you have any refundable credit left in your account, you should receive a refund to your original payment method within 4–12 weeks. In some countries, you may be required to fill in an additional form to get a refund, especially if you paid by bank transfer. Note that any amounts from promotional offers are excluded from the refund amount. Learn more about Managing billing after cancelling your Google Ads account.
Account access
After you cancel, you'll still be able to access the data in your Google Ads account by logging in. If you want to use Google Ads again in the future, you can reactivate your account. However, you may not be able to access your cancelled account after an extended period. Learn more about how to Access your cancelled Google Ads account.
Problems cancelling your account
- If the option to cancel your account isn’t available, review the requirements for cancellation above to make sure that you have the appropriate permissions.
- If your administrative access user is no longer with your company and you want to cancel your account, contact Google Ads Support with the following information:
- Customer ID
- Login email address
- Account billing information
- If you're a part of the Google Ads Grant programme, you'll need to remove all campaigns from your account in order for Google to cancel it on your behalf.