Fix a disapproved ad

If any of your ads are disapproved, it unfortunately means that the ad isn't able to run at the moment. To get your ad up and running, find out which ad was disapproved and then edit it so that it meets our advertising policies.

This article explains how to find out why your ad was disapproved, then how to fix the issue and resubmit your ad for approval.

Instructions

The new Google Ads experience is now the exclusive way for most users to manage their accounts. Note, automatic targeting is only available in the new Google Ads experience.

The steps to fix your ad vary depending on the type of policy violation impacting your ad. Your ad itself may not be compliant with specific Google Ads policies (for example, your ad isn’t compliant with our Editorial policy), or there may be issues with your destination (for example, your destination is not working, or your destination has content that’s not allowed). You’ll want to check which policy is affecting your ad, then follow the applicable steps below.

Ads with policy violations not related to your destination

If your ad is affected by policies not related to the destination, below are steps to fix the ad:

  1. Go to the "Ads and extensions" page and find the ad or extension you want to fix.
  2. Hover over the ad or extension and click Edit.
  3. Edit the ad or extension so that it complies with the policy.
  4. Click Save. Your ad will be automatically reviewed again. Check the ad’s status in the “Ads and extensions” page for updates.

Ads with policy violations related to your destination

Follow the steps below for ads with policy violations related to your destination. For example, your destination may not be working, or your destination may contain content that’s not allowed (for example, your destination offers content related to gambling in countries where it’s not allowed).

  1. Fix your destination so that it complies with Google Ads policy.

If your disapproved ad is an expanded text ad, follow the steps below to resubmit your ad for review directly from your Google Ads account. For all other ad types, use the Disapproved ads and policy questions form to resubmit your ad for review.
  1. Resubmit for review. After you’ve fixed your destination, click Ads and extensions in the left page menu. From here, there are two ways to get to the “Policy violations” page, where you can resubmit ads for review.

Directly from the “Ads and extensions” table:

  1. Select the ads you want to resubmit for review.
  2. In the menu at the top, click Edit.
  3. Click Resubmit for review. You’ll be taken to the “Policy violations” page. If any of the ads selected aren’t eligible for resubmitting, you’ll see a message showing which ads aren’t eligible.
  4. Under “Reason for resubmitting”, select Made changes to comply with policy.
  5. Under “Resubmit the following”, select which ads you want to resubmit for this policy violation.
  6. Click Submit.

From an individual ad’s status column:

  1. In the “Status” column of the ad you want to resubmit, hover over the ad status, and click Resubmit for review.
  2. Under “Reason for resubmitting”, select Made changes to comply with policy.
  3. Under “Resubmit the following”, select which ads you want to resubmit for this policy violation.
  4. Click Submit.

Note that on the “Policy violations” page, you’ll see panels for all the policy violations that you can resubmit ads for. You can resubmit ads for as many policy violations as needed.

Dispute policy decision

Note: the option to dispute a policy decision directly from your Google Ads account is currently available only for expanded text ads.

For all other ad formats, you can dispute policy decisions using the Disapproved ads and policy questions form.

 If you believe we’ve made an error after checking the policy affecting your ad, you can dispute the policy decision directly from your Google Ads account. Start by clicking Ads and extensions in the left page menu. From here, there are two ways to resubmit for review:

From the “Ads and extensions” table:

  1. Select the ads you want to resubmit for review.
  2. From the menu at the top, select Edit.
  3. Click Resubmit for review. If any of the ads you selected aren’t eligible for resubmitting, you’ll see a message showing which ads aren’t eligible.
  4. Under “Reason for resubmitting”, select Dispute policy decision.
  5. Click Submit.

From an ad’s status column:

  1. In the “Status” column of the ad you want to dispute, hover over the ad status, and click Resubmit for review.
  2. Under “Reason for resubmitting”, select Dispute policy decision.
  3. Under “Resubmit the following”, select which ads you want to resubmit.
  4. Click Submit

Check resubmit status

After resubmitting your ad, you can always check on the review status in the Policy manager.

  1. Click the tool icon   in the upper right corner of your account.
  2. Under “Setup”, click Policy manager.
  3. In the “Resubmit history” tab, you’ll find details for all ads you’ve resubmitted.
  • The “Status” column shows whether the resubmit review is still in progress or complete.
  • The “Results” columns shows the results of the resubmit review, including how many ads had their policy approval status updated after the review.
  • The “Action” column shows other actions you can take for your ads (for example, you can try resubmitting your ads again).

Related links

Was this helpful?
How can we improve it?
New Previous