Submit a campaign for policy review

Google provides translated versions of our Help Center, though they are not meant to change the content of our policies. The English version is the official language we use to enforce our policies. To view this article in a different language, use the language dropdown at the bottom of the page.

If your ad campaign is disapproved or limited by policy, please follow the instructions below to appeal.


Note: The instructions below are part of the new design for the Google Ads user experience. To use the previous design, click the "Appearance" icon, and select Use previous design. If you're using the previous version of Google Ads, review the Quick reference map or use the Search bar in the top navigation panel of Google Ads to find the page you’re searching for.
  1. In your Google Ads account, click the Campaigns icon Campaigns Icon.
    • For Ads, click the Campaigns drop down in the section menu, then click Ads.
    • For Assets, click the Assets drop down in the section menu, then click Assets.
  2. In the "Status" column, hover over the "Disapproved" status.
  3. If available, click the Appeal link.

    Note: If you don’t have this link, the associated policy doesn’t allow campaign submission. You’ll need to make and save minor edits to each ad to trigger a review.

  4. Under "Reason for appealing," select Dispute decision or Made changes to comply with policy.
  5. Under "Appeal the following," select which ads you want to appeal.
  6. Click Submit.

Check appeal status

After appealing, you can always check on the review status in the Policy Manager.

  1. In your Google Ads account, click the Tools icon Tools Icon.
  2. Click the Troubleshooting drop down in the section menu.
  3. Click Policy manager.
  4. On the “Appeal history” tab, you’ll find details for all ads you’ve appealed.
    • The “Status” column shows whether the appeal is still in progress or complete.
    • The “Results” column shows the results of the appeal, including how many ads had their policy status updated after the review.

Additional rights under the EU Digital Services Act

Users and advertisers located in the EU may have additional redress options. Read more about those potential options here.

Need help?

If you have questions about our policies, let us know: Contact Google Ads Support

Was this helpful?

How can we improve it?
Clear search
Close search
Google apps
Main menu