Google Ads Data Manager is a data import and management tool with a point-and-click UI experience that lets you bring your customer data from outside of Google and activate it in Google Ads. Because it centralizes data management, you can connect a data source once, then activate it across multiple Google destinations for a number of use cases. For example, you might upload data from BigQuery for Enhanced Conversions for Leads, then reuse the same connection to bring data into Customer Match.
In this article, you’ll learn the benefits of using Data Manager and the specific actions you can do with this tool.
Before you begin
Data Manager uses these concepts to describe data:
- Data source: A connected product, imported file, or third-party integration, like BigQuery and HubSpot.
- Connection: A data object imported from a data source, such as an individual table or file.
- Destination: A use case, typically a Google product or product feature, where imported data is activated, such as Customer Match.
Benefits
- Centralized management: Data Manager provides a centralized place for you to connect, activate, and troubleshoot your data sources across Google products. It ensures that online and offline data solutions work together seamlessly.
- Better guidance for first-party data activation: Data Manager provides inline education and guidance on the value of first-party data and how you can use it for your business.
- Easier onboarding: Data Manager streamlines the process of sharing first-party data with Google. It provides an easy point-and-click UI to connect to most popular data sources, including from industry partnerships, and enables advertisers to send data to multiple destinations.
- Collaborative workflows: Data Manager makes collaboration at the advertiser level easier and more seamless while maintaining the required data permissioning.
Using the Data manager page
To view the Data manager page, click the Tools icon on the left-side navigation panel, then click Data manager.
Connect first-party data
You can use Data Manager to import your first-party data, then activate it for use in Google destinations, such as Customer Match and offline conversion import. To view all supported data sources and use cases, check out Data sources and destinations.
Manage Google tag
You can access and configure your Google tags to help measure the effectiveness of your website and ads. Learn more About the Google Tag.
Configure consent settings
You can choose the default settings for personal data that Google receives through your website tag, as well as personal data imported or uploaded to Google.