You can manage some Google apps for your business with Business Manager. In one place, you can add, manage, and get to apps and stores for your business.
- Apps: You can add Google apps like Google Ads and view third-party apps like Shopify and Paypal. You control how much data you want to share with apps.
- Stores: You can add and edit your store's Business Profiles for Search and Maps.
- People & Access: You can view people with access to your apps, and you can add and edit people's access to the apps you use. You can change a person's access to multiple apps at one time.
Get to Business Manager
You can get to Business Manager from Merchant Center, Business Profile, or your email invitation.
Give super admin access
Super admins hold the highest access to the connected apps and can manage apps, people, and their access to apps for your business. In the People and access tab, you can check, manage, and designate people in your business as super admins.
As a super admin, you can add or remove:
- Another super admin
- Admins and other people with access to apps
- Google apps
- Store's Business Profiles
Tip: Admins for your business's Google apps have view-only access in Business Manager. Their permissions in the individual Google Accounts remain the same.
Edit your Business Manager name
- On your device, open Business Manager.
- At the top left, next to the Business Manager name, click Edit
.
- Update the business name.
- Choose a name that describes the business or part of the business.
- Click Save.
Tip: If you have multiple businesses, click your Business Manager name 
.
Delete a Business Manager profile
Important: You can only delete a Business Manager profile if there are no linked apps and services. A red-error message appears when you have a linked GMC account. To remove a profile from Business Manager, you need to first remove all apps and services linked to Business Manager.
To delete a Business Manager profile:
- On your device, open Business Manager.
- Click More
Delete profile.
- On the pop-up, click Delete.
Learn about connected Google Apps
When you add apps for your business to Business Manager, super admins get owner access to the apps. Your connected Google apps share some of your data with Business Manager.
- Google Ads
- The name and account ID for your Google Ads account
- Clicks and conversions from your Campaigns, Ads, and Ad groups
Learn about data shared from Google Ads.
- Merchant Center
- The name and ID for your Merchant Center account
- Titles, descriptions, and images for your products that show on Google Search and Maps
- Business Profile
- Details related to your store's Business Profile, including its name and address
- Performance metrics, including calls, messages, asks for directions, and clicks on your website. Learn about your store's Business Profile performance metrics.
Learn about data shared from Business Profile.
Still need help?
If you still have issues or any questions, fill out this form.
