The vehicle ads feature is designed to surface vehicle ads and dealer information to customers when the vehicle they're searching for is available nearby.
Automatic image improvements aren't supported for Vehicle ads images yet. Learn more About automatic image improvements
On this page
Image guidelines
The below guidelines outline policies for which images may get disapproved. We recommend having high quality, clean images with minimal background for best performance.
Image specifications
| File formats | GIF (.gif), JPEG (.jpg/.jpeg), PNG (.png), BMP (.bmp), and TIFF (.tif/.tiff) |
|---|---|
| Maximum file size | 16 MB |
| Minimum image size | 100 X 100 pixels (recommended is 800 X 600) |
| Maximum image size | 64 megapixels |
| Recommended aspect ratio | 4:3 |
Disapproval policies
Offers may be disapproved if the images violate any of the following policies:
1. No overlaid watermarks
2. No superimposed logos or text
3. No placeholder images
Placeholder images such as “No Image”, “Coming Soon”, generic or stock image which is not the actual car, or using just the brand or dealer logo will be disapproved.
- Exception: Stock images are allowed for new cars as long as they show the same make, model, and color as the car listed.
4. No offensive content
Images which contain any inappropriate or sensitive visuals will be disapproved.
5. Include entire product
Accurately display the entire product with minimal or no product staging. Images which are truncated will be disapproved.
Allowed but discouraged
While offers may not be disapproved for the reasons below, it is not a good user experience and could negatively impact performance. We recommend avoiding these types of images for best results. Google may use technical solutions like background blur or auto-cropping to make these images more consistent with our guidelines.
1. Logos or branding in the background
2. Modification on the license plate
3. Cluttered background
4. Rear angle images as the main image
Avoid submitting a rear angle image as the main image for the offer. These images can be submitted using the additional image link [additional_image_link] attribute.
Use the image link [image_link] attribute to submit the main image. We recommend using images taken from a front-to-side angle (at ~45 degrees).
Related links
- Vehicle ads overview
- Vehicle ads policies (Beta)
- About the Vehicle Feed Service Provider program (for dealers)
- About the Vehicle Feed Service Provider program (for providers)
- Vehicle ads activation
- Vehicle ads image guidelines
- Vehicle ads Content API guidelines
- Vehicle ads Troubleshooting
- Enable Vehicle ads in your Performance Max campaigns
- About Performance Max campaigns
- Create a Performance Max campaign using a Merchant Center feed
