About the Vehicle Feed Service Provider program (for dealers)

Vehicle feed service providers create and manage Merchant Center accounts and vehicle feeds to help onboard dealers and auto advertisers into Vehicle Ads. Google’s Vehicle Feed Service Provider program allows you to participate in vehicle ads without the need to create, submit, and manage vehicle ads primary feeds yourself.

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Benefits

Partnering with a vehicle feed service provider offers benefits to dealers and auto advertisers, such as:

  • Streamlined feed management: Feed creation, curation, and ongoing management of your vehicle feed
  • Automated quality assurance: Data quality approval following feed creation

How it works

Vehicle feed service providers are experienced in Vehicle Ads, Merchant Center, and Google Ads. With a vehicle feed service provider, you can reduce your activation time by streamlining your onboarding into the Vehicle Ads program.

Note: There’s a cost associated with using a third-party provider to manage feeds. Consult with providers for accurate pricing and service offerings.

Participate in Vehicle ads with a Vehicle feed service provider

To start using a Vehicle feed service provider, contact one of the existing providers to activate your dealership for Vehicle ads.

The following table lists the eligible existing Vehicle feed services providers:

Provider Countries serviced Provider Countries serviced Provider Countries serviced

AdFeeder

GB

Dealer InLine CA PM MasterMerchant US 
ADME ADVERTISING PTY LTD AU Dealer Inspire CA, US PureCars CA, US
Adpearance CA, US Dealer Teamwork CA, US Reunion Marketing CA, US
Adtaxi VLA US Dealer.com US Search Optics US
AdTorque Edge AU Dealercraft Inc CA Sincro MCA US
Affinitiv Advertising MCC CA, US DealerOn US sMedia Canada CA
Agentur Kühnen DE Dealcar

ES

Solutions Medias360 / Consultant Auto 360 CA
AMSI / AAG US Delos Digital AU Spearhead Online CA, US
ATG GB 67 Degrees UK Star Performance Marketing US
AutoCanada CA digital35 GmbH DE Stream Companies CA, US
Autohaus Digital DE EasyCars AU Stream Companies US
Automotive Clients US EDealer CA Strong Automotive Merchandising CA, US
Auto Social Ltd UK EveryCo DE Tilo Motion ES
Autoweb UK FlexDealer CA, US TRFFK CA
Big Click CA Force Marketing US TRFFK US US
Bluesky Interactive GB Fullpath US TurnKey Marketing CA, US
C-4 Analytics VLA Google Merchant Center Account CA, US Group 1 Automotive US two S DE
Capital One US Holman US Wayne Reaves Computer Systems US
CARGroup US Inventario.pro ES Work Truck Solutions US
Carsales Dealer Merchant Centre AU Kaavan Digital ES ZeroSum CA, US
Carvitra DE L2TMedia CA, US    
CF Search Marketing US Leadbox CA    
Chumney & Associates US Localise UKMCA GB    
ClickDealer GB Magnetis Auto CA    
Click Here Digital

US

Max Connect Digital US    
D2C Media Inc GB MMG CA, US    
Data Driven Holdings US MotorK ES, IT    
dbaPlatform (vla ads) CA, US Netsertive US    
Dealer e Process CA, US Octane Marketing US    

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