In this help center, you can find content for both Merchant Center Next and the classic Merchant Center experience. Look for the logo at the top of each article to make sure you're using the article for the Merchant Center version that applies to you. 

About automatic image improvements

A custom icon for Merchant Center Classic Article Header.

If you’re looking for information about image improvement in Merchant Center Next, click here.

Automatically improve your uploaded images, ensure they meet requirements, and improve your overall user experience with automatic image improvements. Turn on these improvements in Merchant Center and they’ll automatically be applied to all relevant images in your account.

Automatic image improvements aren't supported for Vehicle ads images yet.

On this page

Promotional overlays

If a promotional overlay is detected on a main image, that product will be disapproved because it doesn’t meet the image requirements.

If you activate the automatic removal tool, Google will try to automatically fix these images by removing promotional overlays. If the removal is successful, the image will be replaced and the product will be reapproved.

Note that this fully-automated process may not always be successful. If an image can’t be improved, the product will remain disapproved. In rare cases, promotional overlays may remain untouched or other non-promotional parts of the image may be removed. If you are not satisfied with an automatically improved image, you can replace it by uploading a new image yourself.

Images of approved products remain untouched and unchanged.

How Merchant Center improves your product images

  • In this example, the original version of the image included a promotional overlay. The product was disapproved because it didn't meet our image requirements.
  • After turning on automatic image improvements, the promotional overlay was removed, and the product was approved again.
Original image Improved image
An image of a shirt with a promotional overlay. In Merchant Center, product images with promotional elements aren't allowed. An image of a shirt without a promotional overlay. When you turn on automatic image improvements, Google tries to automatically fix the image by removing promotional overlays.

See which images were improved

You can see which images have had promotional overlays removed by checking the warnings in Diagnostics in your Merchant Center account. Look for the title Improved image quality [image_link] in the “Issue” column of the table. On the product detail pages of affected products, you can see the improved image as well as the originally uploaded image.

How to address issues

If you don’t like the improved version of an image, you can replace it by uploading a new image. Make sure to change the image URL that you provide in your feed so that Google can immediately crawl the new image. If you reupload the original image that caused the product disapproval, the product will be disapproved again.

Manage automatic image improvements

Automatic image improvements are turned off by default. You can turn them on and manage your settings at any time.

To manage the settings for automatic image improvements:

  1. Sign in to your Merchant Center account.
  2. Click the tools icon Tools and setting menu icon [Gear], then select Automatic improvements under “Settings.”
  3. On the following page, click the Image improvements tab and adjust your settings for automatic image improvements.

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