Use data exclusions

Smart Bidding uses conversions and conversion value data in Google Ads to help meet your goals. If you have any issues with conversion tracking, you can use data exclusions to prevent any unintended changes in your conversions from affecting Smart Bidding.

Learn more About data exclusions


  1. Sign in to your Google Ads account
  2. Click the tools icon Google Ads | tools [Icon].
  3. Under “Shared library,” select Bid strategies.
  4. Select the Data exclusions option at the top.
  5. Select Advanced Controls from the page menu on the left.
  6. Click the plus button to add a new data exclusion.
  7. Next to “Settings,” enter a name and description.
  8. Enter the start date and time and end date and time for the data you’d like to exclude. Since conversions can be attributed to clicks in the past, select a date range that accounts for the typical conversion delay.
  9. Next to "Scope," select campaigns and devices for this adjustment. You can select individual campaigns to exclude or the entire account.
  10. Select devices to exclude. For example, the conversion issue may only have affected mobile tracking.
  11. Click Save.
  12. Data exclusions may change how your bid strategies perform. Before you create an exclusion, confirm that the information is correct. Click Create data exclusion.

Remove data exclusion

Once the data exclusion is live, you’ll see the status as “Active.” You can remove a data exclusion to incorporate the conversion data into Smart Bidding.

For example: if you experience occasional problems like tagging issues or website outages, once you are able to successfully upload conversions for the excluded time period you can remove the exclusion.
Note: Data exclusions are meant to account for outages or major issues. Using them often or for long periods could negatively impact Smart Bidding performance.
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